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Five Steps Marketers Need to Take to Survive the Facebook Problem

by Danny Whatmough | May 9, 2014

One of the challenges of social media marketing is that you are often at the mercy of third party platforms. If a platform says jump, then you need to jump in order to maintain the effectiveness of your activity. Over the last few years Facebook has ‘tinkered’ with its platform on numerous occasions and this […]

Rediscovering the Power of Argumentative Reasoning

by Daniel Coloma | May 8, 2012

As Brian Solis and Deirdre Breakenridge, PR 2.0 strategists, put it, “social media represents a shift from a broadcast mechanism to a many-to-many model” (Putting the Public back in Public Relations, 2009). Information is no longer owned by centrally organized broadcasting institutions (such as newspapers), but rather publicly generated (Wikipedia) and publicly distributed (Twitter). As […]