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Gaming Exploded in 2020—and the Trend Will Continue in 2021

Gaming Exploded in 2020—and the Trend Will Continue in 2021

by Jon Stone and Nashanta Williams| December 16, 2020

One bright spot of 2020 has been the rise of gaming as a way to connect and unwind during these massively trying times. This year’s activations and events brought in some of the highest recorded ad revenue and set records for viewership, cementing gaming’s status at the pinnacle of the entertainment industry. Ketchum’s own research […]