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Posts:Food and Nutrition

Talk Food Tech to Me

by Kim Essex| November 1, 2019

It’s coming. Meat alternatives, now all the rage, and dairy alternatives before them will look like a drop in the bucket compared to the wave of food technologies about to confront consumers. We can say food technology has always been a part of the larger food ecosystem. Very true. But we can’t use this fact […]

Influencers with Authority: Beyond the Follow Count

by Jaime Schwartz| October 23, 2019

Earlier this year, PR Week asked marketing and communication professionals, “What is an influencer?” Notable, considering the rise of influencer marketing, there was no consensus among those polled, with the most common definitions referring to social media personalities with high followings. With all the talk about influencers, not only is it getting lost what they […]

Trends & Trials from Natural Products Expo East 2019

by Jessica Barrutia| September 23, 2019

With thousands of new products and 300,000 square feet of exhibit space, navigating Natural Products Expo East (NPEE) is a feat. But the Ketchum Cultivate team divided and conquered the show floor, digesting how brands of all sizes are innovating and sustaining purpose-driven portfolios. Holy Hemp!: For the first time ever, Expo East included a […]

Regenerative agriculture isn’t technically sustainable.

by Paige Graham| April 4, 2019

It’s not intended to be. And that’s a good thing. With regenerative agriculture, the goal is not to sustain resources. The goal is to do much more – regenerate land by improving soil health, specifically through practices that restore carbon. Healthy soil equals healthy plants, reduced water run-off, restored biodiversity, and increased yields. That’s just […]

6 Trends From Natural Products Expo West

by Stefanie Hopwood| March 18, 2019

Last week, our Ketchum Cultivate team joined 86,000 attendees from around the world at Natural Products Expo West (NPEW) in Anaheim, the #1 show for natural, organic and purpose-driven brands. Retail buyers, distributors and investors hunted for the next big thing, while entrepreneurs and legacy companies shared their passions and new products. Every year, we […]

Transparency in Farming: Solutions Don’t Have to Be One Size Fits All

by Bill Zucker| March 5, 2019

I had the pleasure of moderating a panel this week at North American Meat Institute/Food Marketing Institute’s Annual Meat Conference. And while I expected the usual lessons about the importance of telling the farmer story to consumers, I walked away with a different lesson: Farmers don’t all need to adopt the same playbook to succeed […]