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A Dietitian Looks Back on 15 Years of Change in Nutrition Communications - young couple enjoys food at a restaurant.jpg

A Dietitian Looks Back on 15 Years of Change in Nutrition Communications

by Jaime Schwartz| March 1, 2021

Close your eyes and remember a time before the “miracle on the Hudson” turned Twitter into a source for breaking news, when Facebook was only open to students with a college email address, and before a baby who bit his brother’s finger became one of the first viral videos. This is a frame of reference […]

Dietary Guidelines for Americans - photo illustration featuring various types of cuisines

What Food Marketing and Comms Pros Should Know—and Do—About the New Dietary Guidelines

by Lisa Bruno, MS, RD and Dylan Bailey, MS, RD| January 19, 2021

In case you missed it, the U.S. Departments of Agriculture (USDA) and Health and Human Services (HHS) released the 2020-2025 Dietary Guidelines for Americans (DGAs) in the typically quiet week between Christmas and the New Year. The DGAs are critically important for food policy decisions and will shape the general guidance on consumer eating patterns […]

2020: The Year We Stopped Taking Our Food Supply System for Granted

2020: The Year We Stopped Taking Our Food Supply System for Granted

by Kim Essex| October 15, 2020

I’ve been lucky. Raised in suburban Chicago in a two-bedroom ranch with a one-car garage, we didn’t live large. But my dad was a butcher at the A&P, and my mom was a great cook, so we ate well. My husband talks about eating salmon patties in the ‘70s. We were eating prime steak. Fast-forward […]

Food for Thought: What Media Want You to Know About Food Reporting During COVID-19

Food for Thought: What Media Want You to Know About Food Reporting During COVID-19

by Jennifer Reinhard and Erica Saviano Tsioutas| April 2, 2020

Over the past few weeks, the COVID-19 pandemic has reshaped our lives along with the way the media tell their stories. For those media covering the dynamic food industry, their plates have literally and figuratively changed—from how they’re covering the U.S. food supply to giving their readers ideas for home cooking. This also means PR […]

Talk Food Tech to Me

Talk Food Tech to Me

by Kim Essex| November 1, 2019

It’s coming. Meat alternatives, now all the rage, and dairy alternatives before them will look like a drop in the bucket compared to the wave of food technologies about to confront consumers. We can say food technology has always been a part of the larger food ecosystem. Very true. But we can’t use this fact […]

FNCE 2019 Ketchum

Influencers with Authority: Beyond the Follow Count

by Jaime Schwartz| October 23, 2019

Earlier this year, PR Week asked marketing and communication professionals, “What is an influencer?” Notable, considering the rise of influencer marketing, there was no consensus among those polled, with the most common definitions referring to social media personalities with high followings. With all the talk about influencers, not only is it getting lost what they […]