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Posts:Food and Nutrition

Navigating the Food Landscape Requires a Map

by Bill Zucker | July 12, 2018

Call it, perhaps, the straw that broke the camel’s back. Food and beverage companies along with foodservice chains are paying close attention to Starbucks’s decision this week to phase out the use of plastic straws by 2020. The announcement follows active campaigns by groups with catchy hashtags such as #stopsucking and #thelaststraw, aimed at raising attention to […]

Should You Salt Your Grapefruit? How the Food Science Research of Today Fuels the Communications of Tomorrow

by Dylan Bailey | July 11, 2018

Grapefruits can be bitter, so how do we make them have a more pleasurable taste? A light dusting of sugar is often the logical solution. But, there’s an alternative option to achieve a sweeter taste. Salt. How do we know this works? We have research to thank. Salt brands in the 1940s certainly did, as […]

Reflections on 10 Years in Food and Nutrition Communications

by Jaime Schwartz | March 14, 2016

In 2006, the first tweet was published on March 21, Facebook opened its registration beyond college campuses on September 26, and Google purchased YouTube on October 9. As these soon-to-be ubiquitous social platforms were just taking shape, I joined Ketchum on March 13th (on the very day Blogger was named “Best Web Application for Weblogs” […]

#BlogHerFood 2015 Conference: The Power of the Food Influencer

by Erin Hanley | November 16, 2015

Last weekend, I attended the seventh annual BlogHer Food Conference in Chicago, which hosted over 600 attendees including bloggers and brands. BlogHer (bought by SheKnows Media in 2014), began as a conference in 2005 bringing together US women engaging on social media to create a sense of community. Today, it is the world’s largest conference […]

The Future of Natural Foods May Have Us Eating Crickets, Not Just Hearing Them.

by Amy Kull | October 5, 2015

A few Ketchum colleagues and I recently attended the 2015 Natural Products Expo East conference in Baltimore, Maryland. We saw firsthand that there is growing interest in naturals products, and how the once niche industry is evolving and growing. From companies that are just establishing their roots, to some of the biggest names in the […]

New Food, Where Content is King

by Dave Chapman | May 5, 2015

Last week, we launched our new, state-of-the-art Ketchum Food Studio. It was an exhilarating moment to unveil our commitment to creating compelling food content and to serving it across digital and traditional platforms to reach the broad new array of audiences interested in food. The event was a great — and delicious — success, with […]