In 2006, the first tweet was published on March 21, Facebook opened its registration beyond college campuses on September 26, and Google purchased YouTube on October 9. As these soon-to-be ubiquitous social platforms were just taking shape, I joined Ketchum on March 13th (on the very day Blogger was named “Best Web Application for Weblogs” […]
Last weekend, I attended the seventh annual BlogHer Food Conference in Chicago, which hosted over 600 attendees including bloggers and brands. BlogHer (bought by SheKnows Media in 2014), began as a conference in 2005 bringing together US women engaging on social media to create a sense of community. Today, it is the world’s largest conference […]
A few Ketchum colleagues and I recently attended the 2015 Natural Products Expo East conference in Baltimore, Maryland. We saw firsthand that there is growing interest in naturals products, and how the once niche industry is evolving and growing. From companies that are just establishing their roots, to some of the biggest names in the […]
Last week, we launched our new, state-of-the-art Ketchum Food Studio. It was an exhilarating moment to unveil our commitment to creating compelling food content and to serving it across digital and traditional platforms to reach the broad new array of audiences interested in food. The event was a great — and delicious — success, with […]
Every time I go abroad on business, my daughter and I have something of a ritual where she says to me, “Dad, while you’re there, make sure you do something worthwhile.” Obviously that is a pretty good life lesson for all of us; it’s also something that we at Ketchum endeavor to do every spring, […]
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