NEWS + VIEWS
Posts:Employee Communications
Ketchum Food & Agriculture: Appetite For Change
by Ketchum| May 19, 2025
Back-to-school season is officially here. In an environment overcome by social, emotional, and institutional change, the hard sell is out for back-to-school 2024... and truly empathetic brand communications are in.
Close Your Laptop and Meet Employees IRL: What Employees Really Want from Leaders in the AI Era
by Lauren Butler and Kabira Ferrell| March 2, 2026
By Lauren Butler and Kabira Ferrell In recent years, many companies have obsessed over how to navigate perceived generational differences, investing heavily in platform strategies, short-form video content, and polished digital experiences to reach different age cohorts. We’ve chased assumptions like Gen Z wants TikToks, Millennials crave authenticity on Instagram, Gen X prefers email, and […]
The Evolving Role of PR and Communications: Keeping Brands Top of Mind
by Mary Elizabeth Germaine| August 19, 2025
Brand salience is more critical than ever in today’s hyper-competitive landscape. To win, brands must not only be top of mind, but they must also be recalled unprompted .......
