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World Passion
by Fernando Neves | June 13, 2014
The World Cup is the single greatest sports competition on the planet. This year, host country Brazil – my hometown and where soccer reigns – will be looking to win its sixth title on it’s own home pitch. But the World Cup goes far beyond sport; it’s a marketing machine uniting people from diverse cultures […]
The Campaigning Challenges of a Future EU Referendum
by Jordan Campbell | May 27, 2014
UKIP Leader Nigel Farage’s comments on the back of his party’s successful EU election campaign, in that it was “the biggest change in politics for 100 years”, may have sounded at first hearing as a slight overstatement, however on closer examination, Farage’s comments are not far off the mark. UKIP has undeniably disrupted the UK […]
The Future of Leadership Communication is More “Feminine” – KLCM 2014
by Rod Cartwright | May 21, 2014
Every time I go abroad on business, my daughter and I have something of a ritual where she says to me, “Dad, while you’re there, make sure you do something worthwhile.” Obviously that is a pretty good life lesson for all of us; it’s also something that we at Ketchum endeavor to do every spring, […]
Help Contribute Towards Global Education
by Carmen Diaz | March 24, 2014
As you may have heard, we at Ketchum are collaborating with RoomtoRead on a social project that provides access to education for women who live in extremely poor areas. (*client) To support this effort, Ketchum Spain launched a Twitter initiative to contribute this important cause. The dynamic campaign is based on sharing a tweet related to […]
The Politics of Taxes…Over a Barrel, Heading for the Cliff
by Jeremy Pelofsky | November 2, 2012
With Election Day just a few days away, it is hard to believe that both President Barack Obama and Governor Mitt Romney do, in fact, agree on a handful of major policy issues despite the deluge of television advertisements and campaign speeches arguing to the contrary. The United States is facing serious economic decisions on […]
Future Proofing Our Natural Capital And Driving The Global Economy
by Meg Morgan | February 20, 2012
When the world leaders get together at the Rio+20 conference in Brazil in June you should expect an ambitious agenda and some inevitable jostling of vocals on proposed Sustainable Development Goals. Are SDG’s going to save our planet?
