Today is World Tourism Day, enacted by the United Nations’ World Tourism Organization and celebrated every September 27 around the world. In honor of World Tourism Day, and as I join in on the first day of sessions at the Skift Global Forum, I wanted to share a recent campaign that I am proud of; […]
The World Cup is the single greatest sports competition on the planet. This year, host country Brazil – my hometown and where soccer reigns – will be looking to win its sixth title on it’s own home pitch. But the World Cup goes far beyond sport; it’s a marketing machine uniting people from diverse cultures […]
UKIP Leader Nigel Farage’s comments on the back of his party’s successful EU election campaign, in that it was “the biggest change in politics for 100 years”, may have sounded at first hearing as a slight overstatement, however on closer examination, Farage’s comments are not far off the mark. UKIP has undeniably disrupted the UK […]
Every time I go abroad on business, my daughter and I have something of a ritual where she says to me, “Dad, while you’re there, make sure you do something worthwhile.” Obviously that is a pretty good life lesson for all of us; it’s also something that we at Ketchum endeavor to do every spring, […]
As you may have heard, we at Ketchum are collaborating with RoomtoRead on a social project that provides access to education for women who live in extremely poor areas. (*client) To support this effort, Ketchum Spain launched a Twitter initiative to contribute this important cause. The dynamic campaign is based on sharing a tweet related to […]
With Election Day just a few days away, it is hard to believe that both President Barack Obama and Governor Mitt Romney do, in fact, agree on a handful of major policy issues despite the deluge of television advertisements and campaign speeches arguing to the contrary. The United States is facing serious economic decisions on […]
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