NEWS + VIEWS
Posts:Diversity Equity and Inclusion
Is Yours an Inclusive Brand? How Communicators Can Make a Difference
Representation matters. That was the overarching theme of a Pride communications panel on inclusive brands that I had the privilege of moderating for 150+ Ketchum employees earlier in June, part of a month-long Pride programming series at the agency. As communications consultants, we have an opportunity – a mandate, really – to counsel our […]
Does Corporate America Have the Fortitude for True DE&I?
by Maxine Enciso, Gur Tsabar and Michelle Abtahi| June 21, 2022
In the wake of the 2020 police murder of George Floyd, which reignited a national reckoning on racial justice, corporations and brands were seemingly quick to answer the calls for greater transparency and accountability. One organization after another announced wide-ranging social justice and diversity, equity and inclusion (DE&I) commitments, promising a sea change. But only […]
Gen Z in the Workforce: Key Takeaways for the Future from the Judges’ Table
In the last few years, a pivotal shift has taken place in the working world: Gen Z has jumped into the workforce. That’s right. Gen Z is old now. Well, not “old” per se, but they’re no longer tweens and early teens. The eldest are a few years into their career and many are in […]
Health Equity Internship: An Inaugural Experience for an Inaugural Intern
It’s safe to say, you never know how far sharing a simple hello will take you. That is how I found my beginnings at Ketchum. Near the end of my undergraduate education, I developed an interest in public health marketing and communications. I recognized the value of using these disciplines to educate and inform the […]
Our Take: SXSW Food Industry Trends
by Jillian Semaan and Amelia Keleher| April 8, 2022
History of SXSW 2022 SXSW began in the 80’s as a local music festival in Austin and transcended into what many of us know today as one of the greatest connectors. It brings together everyone from creatives and celebrities, to start-ups, government officials, industry experts and activists – many of whom are working to build […]
International Women’s Day: Designers Break Down #BreakTheBias
by Chris Ditner| March 8, 2022
Imagine a gender equal world. That’s what International Women’s Day organizers invite us to do as the end goal for taking up this year’s challenge — #BreakTheBias. In some ways, it feels as if women are more present and vitally important than ever before. Globally, 70% of frontline healthcare workers are women. It’s a woman […]
