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Posts:Digital

Digital Summit DC: The Mothership of Digital Marketing and Social Media Trends

by Rachel Winer | September 18, 2018

A few DC-based Digital folks recently attended the Digital Summit DC to close out the summer with the latest industry inspiration top of mind. With speakers ranging from top execs and brand managers at LinkedIn, Facebook, Refinery29, The Onion, U.S. Census Bureau, Animoto and more, we left with a slew of inspiring digital nuggets and […]

How AI Can Help Us Be Better Communicators

by Mary Elizabeth Germaine | July 10, 2018

In today’s society the reality is that, unless you are living under a rock, you are confronted by new AI technologies day in and day out. In just the past week, I saw stories ranging from a new AI-enabled litter box that provides health updates based on what our furry friends leave in the box, […]

How AI is Already Impacting Communications

by Stephen Waddington | June 12, 2018

I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]

Amping Up the Volume with Podcasts

by Valerie Pritchard | May 30, 2018

One could argue that the podcast renaissance came with the massive popularity of Serial back in 2014, though monthly podcast listenership has been steadily increasing since 2013 according to Pew Research. Over 67 million Americans listen to a podcast every month. And, there was a 45 percent increase in monthly listenership between 2015 and 2017. […]

Considering Values-based Marketing Programs? Make Sure your Brand has “Permission”

by Blake Rhodes | March 15, 2018

When you run an ad campaign that costs $5 million dollars, you’re looking for a big return on your investment, right? Unfortunately, as brands look to increase their impact by touching on culturally relevant, and highly sensitive, topics, we are seeing both advertising and marketing campaigns miss the mark. When this happens, they are often […]

Why Every Business Should Take Blogging Seriously in 2018

by Vanessa Andres | February 27, 2018

In the last decade, blogs have become an integral part of our online culture and an important tool for businesses. Even with the introduction of social media channels such as Facebook, Twitter and Instagram, blogs remained a relevant tactic for businesses due to the measurable benefits they offer.