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Posts:Digital

Insights on Innovation: How to Create Impactful Experiences

by Florencia Lujani | March 13, 2019

I recently had the pleasure of attending a five-week course on what it takes to develop a human-centered, design-based approach to innovation. The course, Insights for Innovation, hosted by award-winning global design firm IDEO, allowed me to learn first-hand from industry experts how to spark new thinking and explore my own journey into driving innovation […]

Social, Digital and Influencer Marketing Trends to Watch in 2019

by Amit Wadehra | January 17, 2019

We’re constantly on the lookout for social, digital and influencer marketing trends, and new ways to engage with publics. Staying ahead of innovation in this space provides a competitive advantage for Ketchum and its clients. I’ve tapped the Ketchum digital collective mind to discover the issues that our strategists around the world are thinking about […]

Digital Summit DC: The Mothership of Digital Marketing and Social Media Trends

by Rachel Winer | September 18, 2018

A few DC-based Digital folks recently attended the Digital Summit DC to close out the summer with the latest industry inspiration top of mind. With speakers ranging from top execs and brand managers at LinkedIn, Facebook, Refinery29, The Onion, U.S. Census Bureau, Animoto and more, we left with a slew of inspiring digital nuggets and […]

How AI Can Help Us Be Better Communicators

by Mary Elizabeth Germaine | July 10, 2018

In today’s society the reality is that, unless you are living under a rock, you are confronted by new AI technologies day in and day out. In just the past week, I saw stories ranging from a new AI-enabled litter box that provides health updates based on what our furry friends leave in the box, […]

How AI is Already Impacting Communications

by Stephen Waddington | June 12, 2018

I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]

Amping Up the Volume with Podcasts

by Valerie Pritchard | May 30, 2018

One could argue that the podcast renaissance came with the massive popularity of Serial back in 2014, though monthly podcast listenership has been steadily increasing since 2013 according to Pew Research. Over 67 million Americans listen to a podcast every month. And, there was a 45 percent increase in monthly listenership between 2015 and 2017. […]