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User-generated Content: 5 “Contexts” to Consider Before Launching Your Next Campaign

by Frederik Tautz| October 14, 2019

The Internet is filled with examples of brands brilliantly engaging with consumers and fans to co-create waves of exciting content and conversations that drive trust and sales. The Internet is also filled with examples of brand campaign calamities completely derailed by user-generated content (UGC). As a communicator, are there steps you can take to protect […]

Digital Summit DC: Are Your Digital & Social Media Strategies In, or Out?

by Deborah Birch| October 3, 2019

We look forward to attending the Digital Summit, which comes to DC each year, to draw inspiration from industry leaders and peers as we approach Q4 and head into a lot of planning for the new year. Speakers this year spanned from top social media execs to Randi Zuckerberg (who loves to remind us that […]

5 UX Trends for 2020 and Beyond

by Eric Ranelletti| September 26, 2019

With 2020 approaching, we’re sure to start seeing many “hindsight is 20/20” and “perfect vision” riffs as predictions of upcoming cultural and technological trends roll in. So why not take the opportunity to apply that same logic to digital user experience with some 2020 UX trends?

A TikTok Primer: What it is and why you should care

by Kate Durkin| August 29, 2019

With 1.2 billion installs globally and over 800 million monthly active users, TikTok is the newest social platform grabbing massive consumer attention – especially among Gen Z, with 80 percent of TikTok’s user base under 34 and 69 percent under 24. The platform growth has been rapid, to say the least, boasting a 275 percent […]

Strategic, Digital & Agile: A Leap Forward in Corporate Communications

by Sabine Hückmann| August 6, 2019

I recently took the time to comb through Roland Berger’s 24-page study, Roland Berger Focus, which detailed some of the latest approaches in marketing and larger trends guiding the corporate communications landscape. It’s worth the read. As robust and comprehensive each chapter within the report is, based on our personal experience within the German marketplace […]

Diversifying Your Social Media Portfolio

by Jarrad Blyth| July 31, 2019

You’ve heard the old saying, “Don’t put all of your eggs in one basket,” right? These wise words can and should be applied to social media marketing (in this humble Australian’s opinion). In 2019, it’s pretty clear that many brands are over-indexing on Facebook and Instagram as the key social media platforms underpinning their entire […]