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Curious About Clubhouse? Here’s What Brands Need to Know

Curious About Clubhouse? Here’s What Brands Need to Know

by Amit Wadehra| February 17, 2021

The last few months have brought a lot of buzz about the new social audio-chat app Clubhouse. So how exactly does it work, and what are the rules of the road for communicators and brands that want to get involved? Clubhouse is an (as of now) invitation-only audio-chat app that debuted in the spring of […]

2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond

2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond

by Lisa Sullivan and | January 28, 2021

What are technology reporters and editors looking for this year? It’s a question we as communicators ask under even normal circumstances. But as the COVID-19 pandemic rages on, and the nation strives to turn the page after a long and contentious election cycle, it’s even more pertinent. To help frame editorial planning for the coming […]

Mid-Pandemic Social Media Best Practices to Hang Your Hat on

Mid-Pandemic Social Media Best Practices to Hang Your Hat on

by Jessica Clifton| December 22, 2020

Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting international colleagues at opposing stages of the cycle for the best part of a year. Anyone with skin in the game—from brand strategists to crisis […]

Collaboration in the Present: Adapting to a New World of Digital Content

Collaboration in the Present: Adapting to a New World of Digital Content

by Tori Kwan, Chris Magura and Elyse Richter| December 18, 2020

In the everything-virtual world of this past year, digital content creators have worked to find some sense of normal by learning to collaborate in a productive way without ever setting foot in a studio or office. Why did we need to continue making? Because consumers never paused their conversations. Whether with brands or our extended […]

Social Commerce in 2021

Social Commerce in 2021: East Meets West

by Simeon Mellalieu| December 17, 2020

I made a prediction recently in Ketchum’s 2021 Social, Influencer Marketing + Analytics Trends Report, that the year ahead will see social commerce come of age. This idea was partly based on accelerated demand for e-commerce and social media content born out of coronavirus lockdowns around the world. But, it also recognizes the increasing prevalence […]

For More Accessibility in a Tech-driven World, Let’s Start with Empathy

For More Accessibility in a Tech-driven World, Let’s Start with Empathy

by Maury Postal| November 18, 2020

8:00a Cooking Podcast 9:30a History of Opera course over Zoom 11:00a FaceTime with best friend from childhood 1:00p Text exchange with neighbor on the fourth floor The schedule above seems normal enough for an ordinary, device-centric day in 2020. What makes it extraordinary is that it’s the schedule of a newly tech-enabled nonagenarian. Iris, 92, […]