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Posts:Digital

A TikTok Primer: What it is and why you should care

by Kate Durkin| August 29, 2019

With 1.2 billion installs globally and over 800 million monthly active users, TikTok is the newest social platform grabbing massive consumer attention – especially among Gen Z, with 80 percent of TikTok’s user base under 34 and 69 percent under 24. The platform growth has been rapid, to say the least, boasting a 275 percent […]

Strategic, Digital & Agile: A Leap Forward in Corporate Communications

by Sabine Hückmann| August 6, 2019

I recently took the time to comb through Roland Berger’s 24-page study, Roland Berger Focus, which detailed some of the latest approaches in marketing and larger trends guiding the corporate communications landscape. It’s worth the read. As robust and comprehensive each chapter within the report is, based on our personal experience within the German marketplace […]

Diversifying Your Social Media Portfolio

by Jarrad Blyth| July 31, 2019

You’ve heard the old saying, “Don’t put all of your eggs in one basket,” right? These wise words can and should be applied to social media marketing (in this humble Australian’s opinion). In 2019, it’s pretty clear that many brands are over-indexing on Facebook and Instagram as the key social media platforms underpinning their entire […]

5 Things Your Brand Can Do to Enhance Consumer Trust

by Daniel Stillman| July 30, 2019

By now you have seen pictures of people who you follow on social media using the photo editor app, FaceApp, to age themselves as part of the recent #AgeChallenge that over 150 million people have now taken part in. The social media challenge prompted people to use the app’s “old age” feature to edit their […]

VidCon 2019: Twitch, TikTok & the future of IGTV

by Nataja Lutkenhouse| July 25, 2019

What started in 2010 as small online video conference with 1,400 attendees has quickly turned in to a global phenomenon. VidCon US, VidCon Australia and VidCon London are now arguably the world’s largest event for fans, creators, brands, and executives to come together as a community and build on their passion for digital video content […]

A Communicator’s View from MARS

by Tristen Sechi| June 13, 2019

As communicators, when we’re given client briefs, we have a pretty clear sense of the tools at our disposal and put together picture-perfect strategies to achieve the goals set out for us. It is also because we are communicators that we need to evolve alongside, and at the same rate as, the technology that powers […]