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Posts:Consumer Marketing

Celebrating Moms

by Kelley Skoloda | May 7, 2015

First, as a mother of two myself, let me take a moment to wish all the wonderfully hard-working and generous mothers out there a Happy Mother’s Day! Jane Sellman once said, “The phrase “working mother” is redundant.” But the ways moms define success is not. At Ketchum, we (and everyone else, we hope) appreciate moms […]

A Millennial’s View From Atop the Under 30 Summit

by Sarah Unger | October 27, 2014

I was fortunate enough to have recently been invited by Forbes to attend their Under 30 Summit, an extension of Forbes’ annual 30 Under 30 List, which features 30 game-changing entrepreneurs under 30, in 15 fields, as judged by some of the greatest minds in each category. The entire experience was enlightening, invigorating and humbling. […]

The Magic Bean To Integrated Marketing

by Barri Rafferty | September 2, 2014

Today clients are in search of a magic bean they can plant to ensure their agencies work seamlessly to create results-driven, award-winning integrated programs. If only it was that easy. The question I seem to be asked most frequently lately is, “Who do you see that does integrated marketing well and what can we learn […]

The Four Qualities of Great Content Marketing

by Paige Samson | August 26, 2014

Content marketing, in general, is big business—and it’s only growing in terms of investment levels from brands across the board. In December 2013, BIA/Kelsey estimated native ad spending on social media alone would grow from US$3.1 billion this year to US$5.0 billion in 2017 (Source: emarketer). When done right, brands can experience both lifts in […]

The Scoop on Mobile App Promotion and App Store Optimization (Part I)

by Katherine Watier Ong | August 21, 2014

Part 1: The Lay of the Land–App Discovery Developing and launching a successful mobile app can become (and inevitably will be) a complex and laborious process. In what will be a four part series of blog posts, I’ll attempt to identify common mistakes, demystify popular platforms, and educate with recent data…all so we can better […]

Bursting Bubbles

by Karen Strauss | August 14, 2014

I’ve been back in New York for two months since attending the Cannes Festival of Creativity, where I went to see work and learn lessons that aren’t self-evident staring at a screen, scouring media, or living in a bubble. Certain lessons really stuck. One that continues to blow me away is how powerful it is […]