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Posts:Communications

How AI is Already Impacting Communications

by Stephen Waddington | June 12, 2018

I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]

Feet to Stores & Fingers to Clicks: Making Sense of the Modern Retail Experience

by James Peters | June 7, 2018

Is brick and mortar retail faltering or booming? If you’re following media trends and analyst predictions, it’s hard to know if retail is on its last legs or in the midst of an economic renaissance. The fact is, both statements are true.

SCOTUS Decision to Legalize Sports Betting a Grand Slam for Brands

by Shawn McBride | May 17, 2018

As someone who has worked in the sports business industry for almost 20 years, it is hard to resist hyperbole when explaining what the U.S. Supreme Court’s decision to lift the 1992 federal ban on sports gambling in the U.S., and turning the discretion over to individual states, means.  Initial media coverage featured terms like […]

A Remarkable Partnership Comes to an End

by Barri Rafferty And Rob Flaherty | March 21, 2018

A relationship is a collection of many one-of-a-kind moments. And we are grateful to IBM for so many of those. Seventeen years ago, we began a journey as “One Blue,” the name given to our Ketchum-led, multi-agency solution – one that would lead to many lifelong industry friendships, a high volume of award-winning work, and […]

Talking Tech and Transparency in the Food Industry: The Never-Ending Journey Forward

by Linda Eatherton | March 21, 2018

The road to transparency in the food industry is not a destination; it’s a never-ending journey for companies and consumers. As I get ready to take part in a panel on supply chain transparency at Future Food-Tech in San Francisco later this week, I’ve been thinking a lot about what our clients, and the food […]

Ketchum and Room to Read CEOs Talk #PressForProgress on International Women’s Day

by Mindy Rubinstein | March 8, 2018

I had the honor of kicking off Women’s History Month and our efforts to support International Women’s Day’s #PressForProgress campaign by moderating a special conversation between two CEOs – Ketchum’s CEO Barri Rafferty and Geetha Murali, the CEO of our pro bono partner Room to Read, an organization that believes that world change starts with […]