With Labor Day weekend quickly approaching, it’s a chance for many of us to recharge and reset. It’s also the symbolic end of summer. While no one follows the age-old rule of “no wearing white after Labor Day” anymore, we do tend to think about our lives by the season. Up next is fall, and […]
From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]
One in four women in the U.S. struggled to purchase period products within the past year due to lack of income. This issue, unearthed by our U by Kotex partners, served as the catalyst for their founding sponsorship of the Alliance for Period Supplies (APS)—a network of banks that gets period products into the hands […]
It’s already August, and hurricane season is well underway. While weather authorities are reporting a “below average” season this year, experts are already predicting two to three Category 3+ storms during peak hurricane season (mid-August through mid-October). While many say 2017 was an anomaly, our planet is only getting warmer, and hurricanes breed from warmth.
Prime Day has come and gone, but its impact on brands and consumers is here to stay. Some brands are resistant to the shift in retail power, while others are embracing it. Aside from the server failures and sad puppy glitches (which just made me want a dog even more), consumers are benefiting from the […]