Ketchum is going through one of the biggest changes in its 95-year history. We’ve shifted to a communications consultancy model, leaning into our industry expertise and operating with a no boundaries framework to best serve our clients. We are thrilled to have a new vision and new values that support our strategy of transforming us into a […]
Trend tracking is an integral business tool that can give companies a leg-up on their competition, help predict areas of growth and gain insight into the minds of consumers. With 2016 in the rear-view, now is the time to focus on ways to advantageously position your company for success. Here are four disruptions organizations need […]
Many refer to today’s corporate landscape as the “reputation economy,” with consumer decisions becoming increasingly dependent on online reviews and opinion leaders. We believe the same is happening within many corporations, where opinions are being formed not only by a combination of influencers, media, pundits and activists, but also through interactions with a brand’s most […]
In a not so distant past, change professionals would learn from business leaders that change was cyclical within their organizations (one or two per year), and each cycle had a beginning, middle, and end. In response, we would craft a multi-step, linear plan to help guide clients navigate that transformation – inevitably celebrating its conclusion […]
Organizational culture is the result of what employees see, hear, do and believe. It unites people around a shared mission and goal, creating a sense of meaning around relationships, work and achievement in the workplace. Employees are an organization’s most important asset, and therefore developing an authentic culture is key to the success of your […]
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