With the amount of college students trading in their diplomas for the moniker of aspiring PR professional increasing by the day, I am starting to have flashbacks to my college years. The writing tests; the professors who immediately taught you that ‘Buzzword Bingo’ would be expected in the random conference room; the coiled binders teeming […]
The words, “Congratulations on your promotion to manager!” are exciting to hear coming from your boss. Depending on the company and role, it can mean many things—from being responsible for larger client relationships to growing your business. Likely, it also means you are now responsible for your team’s professional development and advancement. Put another way, […]
It’s no secret: PR and corporate communications professionals spend an extraordinary amount of time writing. Yet, we often don’t have time to review our work to ensure it’s as effective as it could be. When editing other people’s writing, and admittedly sometimes my own, I notice people falling into the redundancy trap. In conversation, it’s […]
As global director for Ketchum’s social responsibility program, or as we call it, KSR, I recently had the opportunity to lecture at the University of Alabama on the topic, “Using Communications for Positive World Change.” With studies revealing that 72% of students feel having “a job that can make an impact” is essential to their […]
As my six-year anniversary at Ketchum Maslov came and went, I began thinking about what has really inspired me at the agency over the years, and what exactly makes an agency stand out from the pack. While there are countless things that I believe can make any company a great place to work, there are […]
Both social and digital have become vital components of any successful brand communications campaign. A company would have to be equally uninterested in growth and reputation to ignore their online presence in today’s technological age. Yet, as a recruiter, I often find that young professionals entering the workforce are ignoring their own personal brands online. […]
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