News + Views

by Peter Otten| July 22, 2015

I recently had the privilege of being one of two Head Counselors at Camp Ketchum. This year the training program for 80 of our brightest professionals was held in my home country, Belgium, in an old but stunningly renovated locale, Abbaye de la Ramée. In 2002, I had the pleasure of being a Camper myself. […]

by Rob Flaherty and Yasmine Cordes| June 30, 2015

This year at the Cannes Lions International Festival of Creativity, we were fortunate to have not one, but two top-tier illustrators on hand as part of the Ketchum delegation. Our post’s featured artist, Yasmine Cordes, is a director of business development based in our Berlin, Germany office. Yasmine won the opportunity to represent Ketchum at […]

by Barri Rafferty and Francisca Oliveira| June 26, 2015

Oh, To Be Young Again: What I Learned From the Young Marketers By Barri Rafferty A friend called Cannes Lions an octopus, and maybe she was right. It has tentacles that reach across networks, provide inspiration, bestow awards, provide opportunities to entertain clients, urge you to learn as much as you can, help you cut […]

by Karen Strauss and Sarah Unger| June 25, 2015

Peers, Not Parents By Karen Strauss “You don’t want to sound like their parents,” I was cautioned in preparing for my Cannes Lions panel on connecting with consumers aged 50 and above. A father of adult millennial children, my rehearsal coach wanted me to avoid alienating the young-ish marketing crowd. Oh, the irony. Age is […]

by Ruth Yearley and Bill Reihl| June 24, 2015

A Cinderella Story By Ruth Yearley I recently attended the 3% Conference in London, where, over a powerful video of women making a difference, played Helen Reddy’s anthem, “I Am Woman, Hear Me Roar.” So I was excited to attend the Cannes Lions in all their roaring glory. I was particularly interested in the newest prize, […]

by Marcus Peterzell and Jeffrey Moran| June 23, 2015

It’s a Business Deal, Not a Date By Jeffery Moran, Pernod Ricard All too often, clients take it too personally. Securing and engaging talent isn’t dating, and it’s certainly not personal. It’s a business deal and needs to be planned for. Parting with any significant amount of money can cause anxiety. Especially when engaging talent […]