At this year’s Cannes Lions International Festival of Creativity, I had the opportunity to sit on a panel with a group of CEOs and senior business leaders on the subject of “creating the creative organization.” It’s not that easy to address this topic. Sure, we’ve made a lot of progress, but we still have plenty […]
I’ve been back in New York for two months since attending the Cannes Festival of Creativity, where I went to see work and learn lessons that aren’t self-evident staring at a screen, scouring media, or living in a bubble. Certain lessons really stuck. One that continues to blow me away is how powerful it is […]
If there was one word on everyone’s lips in Cannes last week, it was “story.” But scratch below the surface and you’ll find the richer ground upon which great stories are built. I asked some of Ketchum’s Cannes delegates if they could sum up the main themes of the festival in a single word; following […]
We wrap up our Scene@Cannes interview series by reflecting on the inspiration that can be found at the Cannes Lions Festival and at home. We hope you enjoyed our series! Follow our Cannes adventures by viewing our Scene@Cannes social stream here.
One of the best lines I heard this week in Cannes, where the 2014 International Festival of Creativity still rages on, was a comparison between winning campaigns and haute couture fashion shows: what takes gold is like a new season’s line-up . . . sometimes impractical, often flamboyant but inevitably influential on mainstream tastes and trends. How […]
The Scene@Cannes interview series visits the Young Marketers competition to speak with Ketchum’s own Jerry Olszewski about the competition and what it means for young marketers. Follow our Cannes adventures by viewing our Scene@Cannes social stream here.