I recently had the privilege of being one of two Head Counselors at Camp Ketchum. This year the training program for 80 of our brightest professionals was held in my home country, Belgium, in an old but stunningly renovated locale, Abbaye de la Ramée. In 2002, I had the pleasure of being a Camper myself. […]
Prescient: To know beforehand; having foresight. The original architects of Camp Ketchum 35 years ago couldn’t possibly have foreseen all of the dynamic change in our industry and how we work today. Yet the competitive team structure at Camp Ketchum, our week-long training program, is an ideal laboratory for the way we serve clients in […]
Camp Ketchum may be over, but the lessons and memories from Camp are still fresh in everyone’s minds. Following the end of Camp Ketchum, a week-long intensive training for 83 Ketchum employees from all around the world, it immediately started to have clear applications to the campers’ daily work in their home offices and an […]
Camp Ketchum, which has been in existence since 1986, has always been a context to teach new techniques and best practices. It has also always been a way for us to perpetuate our culture of collaboration, competitiveness and creativity. But this year, more than any other, it was a laboratory in which to test, validate […]
The fragmentation of media brought about by the Internet has made engagement between an organization and its audiences more complicated than ever before. But there is also a significant upside. Digital and social forms of media make it easier to understand audience behaviors and motivations. The result is that communications has an emerging role at […]
Camp Ketchum 2013 got underway on Wednesday. 83 campers from around Ketchum’s global network congregated in Mont Tremblant, Canada for an intensive off-site training experience. The campers dove right in to the five-day program with a community service project. The town of La Conception experienced a gas leakage a few years ago that contaminated their […]
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