One Size Doesn’t Fit All: Communications in Latin America

by Aimee Alvarez| July 17, 2015

Companies continue to invest and strengthen their value proposition in Latin America, believing the long-term potential of the region outweighs recent lackluster economic growth. Looking at Latin America holistically, the population is close to 600 million people with a combined GDP of more than $5.5 trillion dollars — that’s three times India’s GDP and about […]

The World Cup: The Greatest Party of Soccer and Brands

by Fernando Neves| August 5, 2014

Since 2007, when Brazil was announced as the host country for the 2014 World Cup, I (as a Brazilian and a soccer fan) longed for the opportunity to watch a World Cup match of the Brazilian team in my home country. The World Cup, first and foremost, is a celebration of the most popular sport […]

World Passion

by Fernando Neves| June 13, 2014

The World Cup is the single greatest sports competition on the planet. This year, host country Brazil – my hometown and where soccer reigns – will be looking to win its sixth title on it’s own home pitch. But the World Cup goes far beyond sport; it’s a marketing machine uniting people from diverse cultures […]

Ketchum Digital Brazil Celebrates its Five-Year Anniversary

by Fernando Neves| June 20, 2013

Five years. It seems just a little, but when it comes to the Internet and social media, it sounds like an eternity. Five years ago in Brazil, we hadn’t heard about Facebook and Twitter, two of the most frequently used social networks in the world, nor were we well versed in Instagram, Pinterest, Tumblr and […]