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(K)No(w) Limits, Part 2 – Do You Know What Your Brand Stands for?

(K)No(w) Limits, Part 2 – Do You Know What Your Brand Stands for?

by Drew Ferguson| February 10, 2021

From COVID-19 and racial justice to labor rights and the ongoing debate on what “unity” looks like, and as the U.S. focuses on the opportunities and issues that come with a new presidential administration, corporate citizens are now expected to have POV on a broad range of urgent and complicated topics. It’s clear from Ketchum’s […]

Study Shows Brands Face a Moment of Reckoning as Consumers Ask Hard Questions

Study Shows Brands Face a Moment of Reckoning as Consumers Ask Hard Questions

by Mary Elizabeth Germaine| July 22, 2020

A once-in-a-lifetime moment of reckoning has arrived for brands across every industry. As the COVID-19 crisis continues to unfold—alongside intensified calls for social justice reforms—data from Ketchum’s new study, Brand Reckoning 2020: How Crisis Culture Is Redefining Consumer Behavior, Loyalty and Values demonstrates a seismic shift in what consumers value. In mid-June, three months into […]

The Scoop on Mobile App Promotion and App Store Optimization (PART 3)

The Scoop on Mobile App Promotion and App Store Optimization (PART 3)

by Katherine Watier Ong| October 16, 2014

In part three of our four-part series discussing app promotion and optimization, I wanted to share some tips for app store optimization. Or, said another way: How can you be sure users will be able to find your app in the store? Sixty-three percent of apps are discovered through app store searches, with others discovered via […]

The Scoop on Mobile App Promotion and App Store Optimization (Part I)

The Scoop on Mobile App Promotion and App Store Optimization (Part I)

by Katherine Watier Ong| August 21, 2014

Part 1: The Lay of the Land–App Discovery Developing and launching a successful mobile app can become (and inevitably will be) a complex and laborious process. In what will be a four part series of blog posts, I’ll attempt to identify common mistakes, demystify popular platforms, and educate with recent data…all so we can better […]

Big Brands Learn to Speak ‘Challenger’ at Super Bowl

Big Brands Learn to Speak ‘Challenger’ at Super Bowl

by Kelley Skoloda| February 4, 2014

No one would argue that we don’t live in challenging times. To survive, consumers, influencers, media and some brands have changed their mindset and behavior. They are more nimble, do more with less, act in real-time and challenge the status quo. The Super Bowl is one of those moments in time when marketing strategies of […]

Three Trends from CES That I’d Bet On

Three Trends from CES That I’d Bet On

by Kelley Skoloda| January 17, 2014

While I am not a big gambler, after a week at the Consumer Electronics Show (CES) in Las Vegas, I am betting on several trends to hit the jackpot in the not-to-distant future. One faces great odds trying to find a handful of winning trends, considering you share the 1.9 million square foot show floor […]