From COVID-19 and racial justice to labor rights and the ongoing debate on what “unity” looks like, and as the U.S. focuses on the opportunities and issues that come with a new presidential administration, corporate citizens are now expected to have POV on a broad range of urgent and complicated topics. It’s clear from Ketchum’s […]
A once-in-a-lifetime moment of reckoning has arrived for brands across every industry. As the COVID-19 crisis continues to unfold—alongside intensified calls for social justice reforms—data from Ketchum’s new study, Brand Reckoning 2020: How Crisis Culture Is Redefining Consumer Behavior, Loyalty and Values demonstrates a seismic shift in what consumers value. In mid-June, three months into […]
In part three of our four-part series discussing app promotion and optimization, I wanted to share some tips for app store optimization. Or, said another way: How can you be sure users will be able to find your app in the store? Sixty-three percent of apps are discovered through app store searches, with others discovered via […]
Part 1: The Lay of the Land–App Discovery Developing and launching a successful mobile app can become (and inevitably will be) a complex and laborious process. In what will be a four part series of blog posts, I’ll attempt to identify common mistakes, demystify popular platforms, and educate with recent data…all so we can better […]
No one would argue that we don’t live in challenging times. To survive, consumers, influencers, media and some brands have changed their mindset and behavior. They are more nimble, do more with less, act in real-time and challenge the status quo. The Super Bowl is one of those moments in time when marketing strategies of […]
While I am not a big gambler, after a week at the Consumer Electronics Show (CES) in Las Vegas, I am betting on several trends to hit the jackpot in the not-to-distant future. One faces great odds trying to find a handful of winning trends, considering you share the 1.9 million square foot show floor […]
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