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Posts:Barri Rafferty

6 Takeaways from Bloomberg’s “The Year Ahead”

by Barri Rafferty | December 4, 2018

I was lucky enough to recently attend Bloomberg’s “The Year Ahead” conference and was excited to view the knowledge shared from some of the country’s most prominent business and academic leaders through a communications lens. For me, it validated that we are placing our bets in the right areas and helped hone some new insights […]

Brandstanding: how to provoke to assert your purpose

by Barri Rafferty | October 30, 2018

In today’s divisive world, standing for something is no longer enough, you must stand out for what you believe in. Increasingly, brands are pushing the boundaries, challenging the status quo—creating impact by courting controversy. Why are companies taking this path? One recent study suggests that two-thirds of people believe it is important for brands to […]

Omniwomen: Defining Your Brand (Video)

by Barri Rafferty | July 8, 2015

A few years ago we began a panel discussion series for women leaders. And with each panel I moderate, I realize how much there is to cover and how much I have to learn from the women leaders on the panel as well as those in the audience. For a variety of reasons, this year […]

On Giving Back

by Barri Rafferty | May 29, 2015

Last night, I was honored and privileged to receive the John W. Hill award at the annual Big Apple Awards hosted by the New York Chapter of the Public Relation Society of America. It was a humbling experience and a moment to reflect on my career and what is important to me. My role models […]