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Posts:November 2011, Asia Pacific

Social Networking: A Pedestal or Grave?

by Editor| November 23, 2011

Sungbong Lee is President of Prain, Ketchum’s exclusive affiliate partner in Korea. How much influence does social networking have in today’s political campaigns? Let’s take a look at the recent mayoral election in Korea to find out. Results indicate that social networking in Korea also carries a force larger than what we envision when effective […]

The Qantas Dispute and the Role Social Media Played

by Editor| November 17, 2011

Chris Gray is a Managing Director of ICON International Communications, Ketchum’s exclusive affiliate partner in Singapore and Australia. On Oct. 29, one of the highest-profile industrial disputes in Australia’s history reached new heights – or lows, depending on your perspective – when the country’s national carrier, Qantas, grounded its entire fleet of aircraft around the […]

The Power of Social Networks in Singapore

by Editor| November 14, 2011

John Bailey is Managing Director of ICON International Communications, Ketchum’s exclusive affiliate partner in Singapore and Australia. The power of social networks to mobilize popular opinion has been seen in situations as diverse as the Arab Spring and the 2008 election of U.S. president Barack Obama. But on a much smaller scale, it is clear that companies […]

Managing the Right Impact for CSR Programs

by Ajay Sharma| November 10, 2011

Last week, when I met one of India’s largest business groups to discuss a public relations program, the leading question was how to build higher impact for the company’s corporate social responsibility program. Admittedly, CSR now enters the discussion on public relations planning in India more frequently than it did five years ago. Yet what […]

Time to Refocus on Reputation

by Simeon Mellalieu| November 8, 2011

I think we’ve let ourselves get distracted over the past couple of years by the digital bandwagon. We’ve got all of these new communications channels all around us that promise so much. But what has really changed? Regardless of whether you are broadcasting on Facebook, Sina Weibo or YouTube, we still have our target audiences […]