Posts:November 2011, Media
The Consumer as Editor
Last week, I had the pleasure of attending PRWeek’s Next Conference. There was a lot of interesting content delivered by engaging speakers. One of the themes that emerged was how the consumer has become the editor, in charge of determining what content they want to consume. I guess that’s pretty obvious these days – people […]
Making the Offline and Online World Intersect
Thanks to the digital world, the time has come for us to constantly think about how things can be improved upon, and even be done differently, when dealing with any sort of messaging. Allow me to give an example of exactly what I’m talking about. I’m based out of New York City and take the […]
Aren’t We There Yet?
It’s a question that was asked with an exasperated tone toward the end of a Ketchum-sponsored panel at PRWeek‘s Next Conference on Wednesday in New York — and it’s one that some PR professionals have been asking for years. The “there” in question, of course, is the “table” — as in the one that PR […]
Now Companies Can Get on the Same Page with Google+
Roughly 100 days ago, Google launched a new social network, Google+, and, after gaining 40 million registered users in an amazingly brief time, they have now taken it to the next level by launching Google+ Pages. These are roughly the equivalent of Facebook pages, and they’re open to anything nonhuman — brands, companies, organizations, publications, […]
Memo to Herman: The Rules of Engagement Have Changed!
To say it’s been a difficult two weeks for Republican presidential hopeful Herman Cain would be a gross understatement. We haven’t seen a presidential primary media scrum like this since Bill Clinton in 1992 and Gary Hart in 1988 – long before social media, Twitter, or even cable news channels, for that matter. The rules […]
Digital Tweets from Ketchum Peeps – Nov. 4
Truth is, I’ve been sick all week. So, to get back in the loop, I’ve turned to my Ketchum colleagues’ tweets. From what I can see, we’ve had a big week. We’ve seen how a lobster restaurant utilizes Foursquare for free advertising (and doubles their sales at the launch of their new location), we’ve got […]