Is pain the new hip?

by Andrada Morar| September 17, 2012

Last week, the popular London screening night The Reel Presents…came to Amsterdam for one night only. The Reel is an online archive of the greatest advertising, short films and music videos, ranging from the biggest-budget campains to the smallest bedroom filmmakers. To quote the organizers: “Think of it as an adland-aimed mixtape for the eyes […]

The Seven Master Ideas

by Andrada Morar| June 20, 2012

One of the most refreshing sessions I’ve attended so far was a workshop led by Patrick Collister, publisher of Directory. It promised to “provide instant inspiration for creatives, a sanity check for anyone who ever has to write a creative brief and even the means by which agencies can work more efficiently and make more […]