A Tale of Two Cities: Sochi and New York/New Jersey

January 31, 2014

Super Bowl XLVIII and the start of the Sochi 2014 Olympic Winter Games are just five days apart: one in New York/New Jersey, and one in the Black Sea resort city of Sochi, Russia. In the PR world, this presents us with a collision of epic proportions to manage as we juggle numerous simultaneous projects.

As a sports marketing professional, I can say for certain that the adrenaline my team is feeling right now is not so different from the world-class athletes who are gearing up to take their place on the world’s stage. The same is true for many major brands and corporations that are sponsoring these events – something they likely have been planning for months or even years. Each city is poised to welcome the global attention and the incredible excitement of the greatest athletes in fierce competition at the pinnacle of their careers.

Here’s a look at some of the interesting comparisons:


This post first appeared on PRWeekUS.com.


Ann Wool is a Partner and President of Ketchum Sports & Entertainment and Ketchum Influencer. Ann counsels clients around the world on high-profile campaigns that build and protect brand reputation through sport and entertainment. A veteran of 13 Olympic Games and countless award-winning campaigns, she has been integral to some of the most influential moments in sports and entertainment marketing. For Ketchum Influencer, Ann created an agency wide approach to working with influencers of every level, including evolving technologies the agency uses and establishing a rigorous identification, vetting, partnership, content co-creation and evaluation model for every campaign that utilizes influencers. She is often quoted in influential media and was recognized by Sports Business Journal in 2012 as a Game Changer in sports and by PR Week as part of the Champions of PR in 2016.