Alicia is the Chief Client and Innovation Officer at Ketchum UK. In this leadership role, she sits at the epicentre of a senior group of stakeholders to ensure the agency delivers client growth through a relentless focus on innovation and operational excellence. This includes devising and launching new operational models to optimise the way teams are run and clients are serviced, right through to overseeing the development and execution of Ketchum’s innovation roadmap to get NPD out to the agency and wider industry. Beyond this, Alicia also leads the agency’s largest client Samsung, working across multiple business divisions and delivering on fully integrated programmes including strategy and planning, product launch events, executive communications and crisis comms.

Having worked across corporate communications and brand marketing over the past 17 years, Alicia has a uniquely ‘corpsumer’ mindset and loves the challenge of ‘big brands’. Clients Alicia has led in her tenure at Ketchum include Nissan Europe, FedEx Express, Hertz and P&G. Alicia is also Ketchum’s DE&I consulting programme lead in the UK, and the outgoing Chairwoman of our 40 strong Diversity and Inclusion Council, a role she held for 2 years. She frequently uses her platform for good to mentor Black, Asian and Minority ethnic talent in the industry, as well as giving up her time to speak o DE&I at conferences including the CIPR Annual Conference and Romanian PR Summit in 2022. Away from work, Alicia is married and adores being a mum to Ella (8) and Ethan (5). With an Indian and East African heritage, she can often be found cooking up a storm in the kitchen. Alicia also loves travelling, spending time with her extended family and sampling fermented grapes!

Deirdre is the Procter & Gamble Global Client Partner for Ketchum and a network of OPRG agencies, which operate as a construct called MMK+. Her role is to bring the best of the network to the P&G business, from top talent to OPRG and OMC innovation, growing the P&G revenue and strengthening the reputation of MMK+ as an invaluable partner. Deirdre has over twenty years’ brand communications experience across a broad spectrum of sectors including FMCG, Technology, Consumer Health and Luxury, and a track record of innovative brand building and growth.  She has a customer-centric approach to global and local audiences in multiple channels, combining business acumen and analytical skills with a sensitivity for impactful narrative development. Deirdre’s expertise lies in brand building (brand vision, strategy, equity definition, narrative development, storytelling, integrated communications and influencer marketing), reputation building (stakeholder influence and brand protection) and business strategy. She has extensive operational experience of network management, leading large diverse teams across multiple cultures and countries.

Fahad provides strategic financial partnership to Ketchum’s senior leadership and client leadership teams. He’s tasked to ensure the company’s financial commitments are met and that Ketchum – and our clients – have the best financial support in the Omnicom network. ​

Fahad also oversees everything relating to tax, audit, financial reporting, compliance, contracts, statutory accounts, client procurement conversations, and any other financial need of the agency. ​

He comes with more than 15 years of experience in the  finance field – 10 of those being within PR, Advertising and Marketing agencies.