Vax Cam

"Someone say pub? The Mayor’s Office have a way to boost vaccinations of young Londoners"

PR Week

Ketchum and the Mayor of London’s office united in a pro-bono campaign to get young Londoners vaccinated. The ‘Vax-Cam’ digital campaign is inspired by NBA ‘Kiss Cams’, and sees real Londoners getting the vaccine in a series of short digital vignettes. Devised and designed by Ketchum, the campaign highlights the vital role the jab plays in easing restrictions and enabling people to return to doing the things they love, and seeing the people they have missed. One of the cornerstones of Ketchum’s philosophy is to do work that matters. And driving the uptake of vaccines really matters, so we approached the Mayor of London’s office with the creative because we wanted help make a difference in the fight against COVID-19 and play our part. The campaign was live across OOH sites in London. We are super-proud of it and we hope you are too.

RESULTS

One in two Londoners saw the Ad.

Hesitancy on getting the COVID-19 vaccine dropped in London from 11% in Jan to March to 7% April to July.