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At Ketchum UK we understand what matters.

At Ketchum UK we help brands and businesses understand what people really think, and how this connects to our changing culture, so we can create work with purpose

Our Commitment to Progress

Diversity and Inclusion is our number one business priority. It is embedded throughout our culture, values and work.

We believe there is a connection between the way we treat each other and the strength of the work we deliver for clients.

We seek to sustain and support a diverse and inclusive culture – one that fuels creativity, innovation and effectiveness for our clients.

Awards and Recognition

Whilst the recognition is great and we’re proud to be spearheading change, we still have a lot to do to build a fairer and more equitable industry for all.

Our Capabilities

We bring the resources, structure specialisms and delivery of a big agency, with the passion, agility and contacts of the boutiques. Because we’re multi-disciplinary by nature, you have the ability to flex your Ketchum team depending on the challenge at hand.

  • Digital & social

  • Tech

  • Financial services

  • Issues & crisis

  • Reputation management

  • Production & design

  • Creative

  • Corporate & public affairs

  • Research, data & analytics

  • Influencer marketing

  • Healthcare

Our key people

  • Jo-Ann Robertson

    CEO, Global Markets

    Jo-Ann Robertson

    CEO, Global Markets

    Jo-ann Robertson is CEO, Global Markets at global communications consultancy Ketchum. The 2022 recipient of Women in Marketing’s global PR Communicator of the Year Award, she started her career as a political advisor and broadcast journalist, before spending the last 20 years in communications consultancies. Jo-ann is a passionate believer in diversity and inclusion, both as the right thing to do and as a driver of business results, leading Ketchum’s global DE&I strategy and overseeing the business’ overall ‘Make Space for Progress’ agenda worldwide. Over the past three years Ketchum has transformed the diversity of the workforce as well as building a truly inclusive workplace. This has been evidenced by securing the Silver accreditation from Creative Equals (and being their highest scoring organisation ever). Jo-ann is a deep client counsellor working with key clients including P&G, Mastercard, Samsung, and The LEGO Foundation. In her spare time Jo-ann is Chair of Young Women’s Trust, a charity fighting for economic justice for women aged 18-30.

  • Sera Holland

    Chief Strategy and Innovation Officer, Global Markets

    Sera Holland

    Chief Strategy and Innovation Officer, Global Markets

    Sera is Chief Strategy and Innovation Officer, Global Markets. Prior to joining Ketchum, Sera was co-founder of strategy and innovation consultancy Fawnbrake and CEO of the Material Communications Group, working throughout her career at senior level with global clients such as Google, Carlsberg Group and Access Intelligence, and leading integrated UK-based teams on clients such as Lloyds Banking Group and SSE Plc.

    A former Drum Marketer of the Year, Sera brings over 20 years’ experience at agency leadership level, and in 2020 was recognised at the global Women in Marketing Awards with a Highly Commended Special Award for Outstanding Contribution. An active member of industry networks Bloom and WACL, Sera is committed to championing access, diversity and equity for all, co-chairing the BloomND inclusion group, mentoring as part of The Exchange programme, through Brixton Finishing School and in her role as mentor ambassador for the Creative Mentors Network.

    Sera brings a passion for strategic excellence and communications effectiveness to her role at Ketchum, and is focused on working collaboratively across our client base to deliver on the next stage of our consultancy journey, unlocking success and growth for clients through work that matters.

  • Janita Lakhanpal

    Business Development Director

    Janita Lakhanpal

    Business Development Director

    Janita is Business Development Director for Ketchum UK, and a member of the Senior Leadership Team since 2020. Janita brings dedication, passion, experience, and is a relentless force for good for Ketchum. She is responsible for the UK business development plan, working in partnership with the SLT to prioritise growth opportunities, ensuring a robust NPD system. She also takes full responsibility for marketing activities, including partnerships, awards, media, and the UK website. Janita is also Chair of London’s Inclusion Council and is always seeking ways to progress Ketchum’s culture, through initiatives and external speakers.

  • Deirdre Murphy

    P&G Global Client Partner & EMEA Region

    Deirdre Murphy

    P&G Global Client Partner & EMEA Region

    Deirdre is the Procter & Gamble Global Client Partner for Ketchum and a network of OPRG agencies, which operate as a construct called MMK+. Her role is to bring the best of the network to the P&G business, from top talent to OPRG and OMC innovation, growing the P&G revenue and strengthening the reputation of MMK+ as an invaluable partner. Deirdre has over twenty years’ brand communications experience across a broad spectrum of sectors including FMCG, Technology, Consumer Health and Luxury, and a track record of innovative brand building and growth.  She has a customer-centric approach to global and local audiences in multiple channels, combining business acumen and analytical skills with a sensitivity for impactful narrative development. Deirdre’s expertise lies in brand building (brand vision, strategy, equity definition, narrative development, storytelling, integrated communications and influencer marketing), reputation building (stakeholder influence and brand protection) and business strategy. She has extensive operational experience of network management, leading large diverse teams across multiple cultures and countries.

  • Indy Selvarajah

    Chief Creative Officer, Global Markets

    Indy Selvarajah

    Chief Creative Officer, Global Markets

    Born on the rock of Gibraltar. Sri Lankan / Malaysian blood. British by design.
    Indy is an award-winning Creative with 12 years’ experience across a multitude of creative industries.
    He started his career as an artist showing work at The Serpentine Gallery and the Tate & Whitney Museum of American Art in New York before writing a TV show for Channel 4, produced by Charlie Brooker.
    A few years later he moved into Advertising where he wrote and created award-winning work including the Thierry Henry Sky Sports film. It was the most viewed advert in 24hrs, making Facebook history with 21 million views and the 3rd most watched ad in the world for that week.
    Indy has worked at agencies including Kindred, Brothers and Sisters, Weber Shandwick and Edelman Deportivo where he has CD’d award winning campaigns across Xbox, HSBC, Sky, Unilever & The UN.
    Along the way he has won at: Eurobest, D&AD, Cannes, One Show, PR Week, Guardian Top TV Show of the year, Clio and on the jury for the British Arrows, PR Week, Campaign and continues to do talks for: Huffington Post, Cannes, Dubai Lynx, BFI and Channel 4.

  • Kirsty Sachrajda

    Chief People Officer, Global Markets

    Kirsty Sachrajda

    Chief People Officer, Global Markets

    Kirsty brings over 15 years’ HR experience, gained in the media sector, having previously worked for LEWIS. Kirsty works closely with the CEO, Global Markets and senior leadership teams to create engaging talent plans that support Ketchum’s strategic priorities. Kirsty also works closely with the Global Markets senior HR leaders to drive consistent employee experience across multiple offices. She is passionate about creating a diverse and inclusive working environment for all and making Ketchum a great place to work.

  • Rachel Rix

    Deputy Managing Director, Brand

    Rachel Rix

    Deputy Managing Director, Brand

    Rachel is a Deputy Managing Director of Ketchum UK’s Brand community, a client lead and a strategic consultant. She has over 10 years’ experience in communications, having worked across a variety of sectors from food, drink and beauty to technology, FMCG and retail. Rachel has led accounts such as Asda, Colgate, AlproRichelet Health & Beauty Supplements and Samsung, helping them connect with their target audiences via human-led and creative storytelling.

  • Katy Davidson

    Managing Director, Health

    Katy Davidson

    Managing Director, Health

    Katy is a senior communications specialist with over 20 years’ experience in creating and implementing health programmes at a Global, pan-EU and local level for blue chip pharmaceutical companies, non-governmental and patient organisations, and has been based both in the UK and US. At Ketchum, she oversees both the PR and comms teams as well as the ‘med-ed’ (medical education) and MedComms functions in an integrated role. Prior to this, she was Deputy MD for Havas Life Medicom, where she helped to establish and grow the PR and comms business, as well as leading on DE&I and mental health for the agency. She is a senior client adviser and creative problem solver. She has extensive expertise in crisis management, corporate and brand communications, employee engagement, change management and patient education programmes, and is experienced across a range of therapeutic areas.

  • Sarah Pinch

    Managing Director, Social & Influence

    Sarah Pinch

    Managing Director, Social & Influence

    A London transplant from Melbourne, Sarah is a passionate, ambitious, curious and results-driven communications professional specialising in communications across traditional, digital and social media platforms. Sarah is the Managing Director of Social & Influence at Ketchum. She was previously Head of Social & Influence at Red Brick Road, led teams at Ogilvy, and prior to that was at Hope&Glory. At Ketchum, she’s optimising our clients with a paid media and creative perspective. On the different Social & Influence platforms, Sarah believes in PR crossover, telling PRWeek “PR has to be everywhere and spreading across all the different platforms, and having a native strategy per platform. The days of being able to share one asset across all the different social media channels just isn’t working anymore. You need a bespoke strategy for each channel.”

  • Rick Keen

    Head of Research

    Rick Keen

    Head of Research

    Rick heads up our Research & Analytics department. He is passionate about the power of insights to deliver communications excellence and measurable impact. He has an award-winning track record for creating original research solutions and building teams with an innovation mindset. With more than two decades of experience leading both agency and client-side teams, Rick has a unique perspective on how partner and collaborate most effectively with clients. His experience spans FMCG, FS and Retail.

  • Luke Walker

    Head of Creative, UK

    Luke Walker

    Head of Creative, UK

    Luke is UK Head of Creative and works across Ketchum UK’s entire portfolio of clients. One of the UK creative industry’s most awarded earned media minds, he utilises insightful thinking to place brands into culture, resulting in effective ideas that have the power to persuade, change behaviour and make people act.

    From FMCG to automotive, healthcare to charity, Luke’s work and mentorship has led to work that’s changed government policy, raised millions in charitable funds, shifted product and, yes…won multiple Cannes Lions.

Offices in the UK


90 Southwark St, London SE1 0SW, United Kingdom

London, SE1 0SW

+44 20 3755 6400