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At Ketchum UK we understand what matters.

At Ketchum UK we help brands and businesses understand what people really think and how this connects to our changing culture so we create communication that makes an impact.

Diversity and Inclusion is our number one business priority. It is embedded throughout our culture, values and work.

We believe there is a connection between the way we treat each other and the strength of the work we deliver for clients.

We seek to sustain and support a diverse and inclusive culture – one that fuels creativity, innovation and effectiveness for our clients.

Recent awards

In 2021 we officially became the most awarded communications consultancy for D&I.

Whilst the recognition is great and we’re proud to be spearheading change, we still have a lot to do to build a fairer and more equitable industry for all.

Our Capabilities

We bring the resources, structure specialisms and delivery of a big agency, with the passion, agility and contacts of the boutiques. Because we’re multi-disciplinary by nature, you have the ability to flex your Ketchum team depending on the challenge at hand.

  • Digital & social

  • Tech

  • Healthcare

  • Financial services

  • Issues & crisis

  • Reputation management

  • Production & design

  • Creative

  • Corporate & public affairs

  • Research, data & analytics

  • Influencer marketing

  • Brand marketing

Our key people

  • Jo-Ann Robertson

    President, Global Markets & CEO, UK Ketchum

    Jo-Ann Robertson

    President, Global Markets & CEO, UK Ketchum

    Jo-ann Robertson is President Global Markets and CEO UK at global communications consultancy Ketchum. The 2022 recipient of Women in Marketing’s global PR Communicator of the Year Award, she started her career as a political advisor and broadcast journalist, before spending the last 20 years in communications consultancies. Jo-ann is a passionate believer in diversity and inclusion, both as the right thing to do and as a driver of business results, leading Ketchum’s global DE&I strategy and overseeing the business’ overall ‘Make Space for Progress’ agenda worldwide. Over the past three years Ketchum has transformed the diversity of the workforce as well as building a truly inclusive workplace. This has been evidenced by securing the Silver accreditation from Creative Equals (and being their highest scoring organisation ever). Jo-ann is a deep client counsellor working with key clients including P&G, Mastercard, Samsung, and The LEGO Foundation. In her spare time Jo-ann is Chair of Young Women’s Trust, a charity fighting for economic justice for women aged 18-30.

  • Sera Holland

    Deputy CEO

    Sera Holland

    Deputy CEO

    As Deputy CEO, Sera is responsible for overseeing the agency’s Consumer Brand, Health and Corporate Reputation communities in collaboration with their specialist MD’s. Prior to joining Ketchum, Sera was co-founder of strategy and innovation consultancy Fawnbrake and CEO of the Material Communications Group, working throughout her career at senior level with global clients such as Google, Carlsberg Group and Access Intelligence, and leading integrated UK-based teams on clients such as Lloyds Banking Group and SSE Plc.

    A former Drum Marketer of the Year, Sera brings over 20 years’ experience at agency leadership level, and in 2020 was recognised at the global Women in Marketing Awards with a Highly Commended Special Award for Outstanding Contribution. An active member of industry networks Bloom and WACL, Sera is committed to championing access, diversity and equity for all, co-chairing the BloomND inclusion group, mentoring as part of The Exchange programme, through Brixton Finishing School and in her role as mentor ambassador for the Creative Mentors Network.

    Sera brings a passion for strategic excellence and communications effectiveness to her role at Ketchum, and is focused on working collaboratively across our client base to deliver on the next stage of our consultancy journey, unlocking success and growth for clients through work that matters.

  • Alicia Solanki

    Managing Director, Client Experience & Chair, Ketchum UK Inclusion Council

    Alicia Solanki

    Managing Director, Client Experience & Chair, Ketchum UK Inclusion Council

    Alicia is the Managing Director of Client Experience at Ketchum UK. In this role, she works to ensure the agency delivers client growth through a relentless focus on innovation and operational excellence – with a particular focus on our top 10 revenue driving clients and their Client Director leaders. She also leads the agency’s largest client Samsung, working across multiple B2B and B2C business divisions and delivering on fully integrated programmes including product launches, strategic planning, executive communications, crisis comms and experiential events. An active member of the London leadership team, Alicia is also the Chair of Ketchum UK’s Inclusion Council and is an advocate of many of the company’s diversity initiatives. She uses this as a platform to drive internal and external awareness of DE&I and is currently a member of a global Ketchum taskforce soon to launch an industry leading DE&I Consulting Framework. Having worked across corporate communications and brand marketing over the past 17 years, Alicia has a uniquely ‘corpsumer’ mindset and loves the challenge of ‘big brands’. Clients Alicia has successfully led at Ketchum include Nissan Europe, FedEx Express, Hertz and P&G Professional.

  • Gavin Cooper

    Chief Financial Officer

    Gavin Cooper

    Chief Financial Officer

    Gavin brings of over thirty years’ experience, gained in the media sector, having previously worked for Edelman and Ogilvy PR. He works closely with the CEO and agency leaders to drive efficiency and growth, as well as leading the finance team to support the business across day to day operations. A driven and successful individual, Gavin provides the agency with strong financial leadership, whilst supporting our highly motivated organisation to deliver its objectives.

  • James Coyle

    UK Chief Client Officer

    James Coyle

    UK Chief Client Officer

    Having spent four years at Samsung Electronics as Head of PR, Social Media and CSR – James has recently joined Ketchum as Managing Director of Client Experience. At Samsung He led teams which managed communications with all external stakeholders, including product launches, issue management and brand campaigns.
    He is now responsible for the overall experience offered to clients at Ketchum; ensuring the right talent, structures, processes, knowledge and culture are in place to be able to consistently deliver outstanding work. James brings a client’s point of view to everything we do. He is focussed on ensuring we create highly effective client partnerships which are the platform for delivering impactful work.

  • Janita Lakhanpal

    New Business Director

    Janita Lakhanpal

    New Business Director

    Janita is Business Development Director for Ketchum UK, and a member of the Senior Leadership Team since 2020. Janita brings dedication, passion, experience, and is a relentless force for good for Ketchum. She is responsible for the UK business development plan, working in partnership with the SLT to prioritise growth opportunities, ensuring a robust NPD system. She also takes full responsibility for marketing activities, including partnerships, awards, media, and the UK website. Janita is also a senior advisor on London’s Inclusion Council and is always seeking ways to progress Ketchum’s culture, through initiatives and external speakers.

  • Deirdre Murphy

    P&G Global Client Partner & EMEA Region

    Deirdre Murphy

    P&G Global Client Partner & EMEA Region

    Deirdre is the Procter & Gamble Global Client Partner for Ketchum and a network of OPRG agencies, which operate as a construct called MMK+. Her role is to bring the best of the network to the P&G business, from top talent to OPRG and OMC innovation, growing the P&G revenue and strengthening the reputation of MMK+ as an invaluable partner. Deirdre has over twenty years’ brand communications experience across a broad spectrum of sectors including FMCG, Technology, Consumer Health and Luxury, and a track record of innovative brand building and growth.  She has a customer-centric approach to global and local audiences in multiple channels, combining business acumen and analytical skills with a sensitivity for impactful narrative development. Deirdre’s expertise lies in brand building (brand vision, strategy, equity definition, narrative development, storytelling, integrated communications and influencer marketing), reputation building (stakeholder influence and brand protection) and business strategy. She has extensive operational experience of network management, leading large diverse teams across multiple cultures and countries.

  • Indy Selvarajah

    Executive Creative Director

    Indy Selvarajah

    Executive Creative Director

    Born on the rock of Gibraltar. Sri Lankan / Malaysian blood. British by design.
    Indy is an award-winning Creative with 12 years’ experience across a multitude of creative industries.
    He started his career as an artist showing work at The Serpentine Gallery and the Tate & Whitney Museum of American Art in New York before writing a TV show for Channel 4, produced by Charlie Brooker.
    A few years later he moved into Advertising where he wrote and created award-winning work including the Thierry Henry Sky Sports film. It was the most viewed advert in 24hrs, making Facebook history with 21 million views and the 3rd most watched ad in the world for that week.
    Indy has worked at agencies including Kindred, Brothers and Sisters, Weber Shandwick and Edelman Deportivo where he has CD’d award winning campaigns across Xbox, HSBC, Sky, Unilever & The UN.
    Along the way he has won at: Eurobest, D&AD, Cannes, One Show, PR Week, Guardian Top TV Show of the year, Clio and on the jury for the British Arrows, PR Week, Campaign and continues to do talks for: Huffington Post, Cannes, Dubai Lynx, BFI and Channel 4.

  • Sophie Raine

    Managing Director, Brand

    Sophie Raine

    Managing Director, Brand

    Sophie Raine is MD of the Consumer Brand practice at Ketchum London, leading the agencies biggest division. Sophie has over 15 years’ experience working in consumer communications. Prior to joining Ketchum at seven months pregnant (yes, you read that right!) in 2019, Sophie spent six years at creative consultancy W, where she worked her way up to deputy managing director.
    At Ketchum, Sophie works across the P&G and VELUX business. Sophie operates with a very ‘hands-on’ approach to both campaign development and delivery and has a track record of generating award-winning creative campaigns with tangible business results. Sophie also sits on the Women in PR committee and is on a mission to increase the number and diversity of women in leadership roles in PR and communications.
    Sophie is recognised as the 4th top PR Professional in the PRWeek UK Power Book 2021, Top 20 in Consumer PR .

  • Giuseppe Polimeno

    Head of Research & Analytics

    Giuseppe Polimeno

    Head of Research & Analytics

    Giuseppe launched the consultancy arm at leading social listening platform Pulsar, working with national and global clients such as Mazda, Chanel, Aviva, NHS England and many others. ​

    Giuseppe has focused his career on solving business problems through research. He spent the best part of his career in the consumer insight space, gaining solid experience with a range of qualitative and quantitative research techniques before devoting himself to emerging methodologies powered by AI and machine learning. He now leads Ketchum R&A where he is responsible for spearheading the company’s research proposition and deepen our understanding of consumer behavior and culture dynamics.

  • Kirsty Sachrajda

    Chief People Officer, Global Markets

    Kirsty Sachrajda

    Chief People Officer, Global Markets

    Kirsty brings over 15 years’ HR experience, gained in the media sector, having previously worked for LEWIS. Kirsty works closely with the CEO, Global Markets and senior leadership teams to create engaging talent plans that support Ketchum’s strategic priorities. Kirsty also works closely with the Global Markets senior HR leaders to drive consistent employee experience across multiple offices. She is passionate about creating a diverse and inclusive working environment for all and making Ketchum a great place to work.

  • Fahad Ahmed

    Finance Director

    Fahad Ahmed

    Finance Director

    Fahad provides strategic financial partnership to Ketchum’s senior leadership and client leadership teams. He’s tasked to ensure the company’s financial commitments are met and that Ketchum – and our clients – have the best financial support in the Omnicom network. ​

    Fahad also oversees everything relating to tax, audit, financial reporting, compliance, contracts, statutory accounts, client procurement conversations, and any other financial need of the agency. ​

    He comes with more than 15 years of experience in the  finance field – 10 of those being within PR, Advertising and Marketing agencies.

Offices in the UK


90 Southwark St, London SE1 0SW, United Kingdom

London, SE1 0SW

+44 20 3755 6400