Lifetime Carbon Neutral
"Hopefully other companies will be inspired to become 'Lifetime Carbon Neutral' in order to create a sustainable future for all."David Briggs, VELUX CEO
Ketchum worked with VELUX to build, execute and promote a new partnership with WWF as part of the company’s new 2030 strategy to develop forest and biodiversity projects around the world to absorb more than the equivalent carbon emissions of The VELUX Group, since its founding in 1941.
That’s 5.6 million tonnes of CO2.
We built a bespoke global hub of 12 markets – managing internal and external stakeholders, media relations, social media and crisis support in each region. But this brief went far beyond traditional communications. We created comprehensive talking points, glossaries and Q&A documents for different parts of the business – to bring the story, the WWF partnership and the sustainability strategy to life for every VELUX employee.
The global team secured several under embargo briefings to ensure that the campaign launched with Bloomberg, Fast Company and Sky News on the day.
Key visual highlights to include +250 pieces of coverage across 26 countries.
This campaign won the EMEA SABRES Best in Show 2021.