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Lifetime Carbon Neutral

"Hopefully other companies will be inspired to become 'Lifetime Carbon Neutral' in order to create a sustainable future for all."

David Briggs, VELUX CEO

Ketchum worked with VELUX to build, execute and promote a new partnership with WWF as part of the company’s new 2030 strategy to develop forest and biodiversity projects around the world to absorb more than the equivalent carbon emissions of The VELUX Group, since its  founding in 1941.

That’s 5.6 million tonnes of CO2.

We built a bespoke global hub of 12 markets – managing internal and external  stakeholders, media relations, social media and crisis support in each region.  But this brief went far beyond traditional communications. We created comprehensive  talking points, glossaries and Q&A documents for different parts of the business – to bring the story, the WWF partnership and the sustainability strategy to life for every VELUX  employee.


The global team secured  several under embargo briefings to ensure that the campaign launched  with Bloomberg, Fast Company and Sky News on the day.

Key visual  highlights to include +250 pieces of coverage across 26 countries.

This campaign won the EMEA SABRES Best in Show 2021.


Holly Underwood

Practice Director


Crisis support

Exec visibility

Media relations

Sustainability strategy