I can’t stop myself. I have to post this video from America’s Got Talent because these kids managed to capture nationwide media attention and get over 1,300,000 views on YouTube using elements that every PR and marketer hopes to capitalize on.
So what did they do? Watch the video first . . .
First off, how cute are these kids? They are quite possibly the perfect spokespeople, right? Let’s review for a minute. These kids wap (rap) about education, and how they’re true “G’s” — in this case, “G” means geniuses (http://newsfeed.time.com/2011/06/01/watch-adorable-rap-trio-makes-it-to-vegas-on-americas-got-talent/). They cleverly play with language and do it in an intelligent way. Their lyrics are baked with greater cause marketing strategies, and it’s evident that they live their cause. Two elements in particular stand out:
- Natural Human Phenomenon – It seems when children perform adult acts in such a manner, adults eat it up. Adults, like any other animal, love seeing their actions mimicked by an uncanny imitator.
- Great PR and Marketing – When Sharon Osborne asked the boys what they would do with the million dollar prize money, one of the boys said with seeming honesty and sincerity that he’d buy a huge house, fill it with lots of toys, and invite kids who don’t have homes to come over and play.
So, what’s the point? Good question. What you see in this video works. The public responds in a sincere and genuine way, and, at the end of the day, that is our goal in PR and marketing.