Among the many corporate social responsibility efforts that Ketchum has undertaken in the past decade, one I’ve been particularly proud of is our commitment to the United Nations Global Compact, an initiative for businesses committed to aligning their operations with 10 principles in the areas of human rights, labor, environment and anti-corruption. Led by the efforts of Ketchum’s Senior Counsel, John Paluszek, Ketchum was one of the first PR agencies to become a member of the Compact, in 2001, and since then we’ve been putting the Compact’s 10 principles in practice through both colleague and company activities as well as through the promotion of the Compact to our clients and other prospective members.
Each year, Compact members are required to submit a Communication on Progress report to document their efforts in support of the Compact, and we at Ketchum are proud again to have just filed our latest Communication on Progress, our fifth. I invite you to check out our report and consider some questions:
- What do you think are the best ways that a PR agency can give back to its community?
- How do you think businesses can do more to strengthen their CSR commitments and help the world?
- What do you think are the most important CSR areas (environment, education, healthcare, poverty, race and gender equality, etc.) that companies should focus on?
I look forward to your thoughts.