Social Media Week Infographic

February 15, 2012

Yesterday was day two of Social Media Week (London) and, aside from the discussions around social media and love, Valentine’s Day seems to have had an impact on the conversation. Our volume graph shows a dramatic decline in the level of online conversation throughout the afternoon and a couple of thousand less online mentions compared to the buzz on the opening day.

Despite this slump, Nokia has remained front of mind and is still present in the top words list; however, we have also been interested to see that a large proportion of the conversation is dominated by sharing whereabouts rather than sharing golden nuggets of information.

We’ve pulled out some of these gems for your interest on our daily infographic below.

Melissa Wolfe is a Social Media Strategist and Analyst at Ketchum Pleon in London.