Our Revolutionary Road

Like every company, Ketchum is on a journey. When it comes to diversity, equity and inclusion, we’ve taken some positive steps, but we have significant progress to make.  We recognize our responsibility to do our part towards building a more inclusive and equitable society, but for too long our culture hasn’t adequately reflected the communities we serve or provided an opportunity for everyone to feel seen, safe, heard and valued.

We view our journey toward systemic change not as an evolutionary excursion, but as a revolutionary road — one that starts within but that extends to our clients, our partners and our industry peers. We hope you will join us on this journey.

Some of our writing and thinking on this process is reflected below. If you’d like to talk further about what this revolutionary road means for us – and what it can mean for you – please get in touch.

Our Revolutionary Road - Ketchum colleagues celebrating Juneteenth

Accelerating Change in Health Equity

The global pandemic made public health everyone’s business — and it exposed how underserved communities are not just disproportionately impacted by disease, but often less able to access the care, services and resources for treatment and overall health. This transformational shift in health equity awareness has driven businesses, governments and organizations to address social determinants […]

Strong Roots Can Produce Beautiful Leaves

It’s funny how in our industry today, the word on everyone’s lips is “culture.” Having grown up in a multi-generational, moderately religious, bustling Indian household in the Midlands, culture was no stranger in our household. I was always surrounded by colours, smells, textures and stories which were heavily influenced by the vibrancy and mythological origins […]

Letting Go of Impostor Syndrome 

Before I started my career at Ketchum, I often experienced the fear of failure and self-doubt that are associated with impostor syndrome. I had several jobs and internships where I felt inadequate. I remember constantly worrying whether I was actually qualified or just lucky. I’d find myself afraid that my managers, colleagues and even friends would […]

Pride Month 2021: Evolving the Celebration

This June, millions of people will join together for Pride Month 2021, the nation’s largest LGBTQIA+ celebration. Pride Month has traditionally been a time for parades and other events held in support of the LGBTQIA+ community and in commemoration of the Stonewall Riots. This uprising became a tipping point for the emerging gay rights movement […]

A New Definition of Resilience for Asian American Women

My grandmother taught me a definition of resilience that’s familiar to many Asian American women. I was five years old and living in Korea. My father had moved to the U.S. to study, my mother had moved into the hospital with my sick brother, and I was being bullied as the new kid in my […]

George Floyd, One Year Later: Key Communications Considerations

UPDATE—April 16: Each new act of police violence against the Black community now raises the bar exponentially for corporations to evaluate how they will or won’t respond. As if on cue, at the halfway mark of the Chauvin trial, this past week saw three more extraordinarily painful incidents of police violence, two involving Black men […]

Ketchum’s Women Leaders Raise their Voices for Gender Equity

Women’s History Month wraps up today. Like so many of these commemorative moments over the past year, 2021 was a flashpoint for the conversation about change. For the past month, Ketchum has celebrated progress, expressed gratitude for the strong female leaders we partner with, and simultaneously raised our voices around distressing examples of the work […]

How Financial Services Can Better Invest in Women

When Equal Pay Day in the U.S. falls on the final week of Women’s History Month a year into an economic crisis that has affected women disproportionately more than men … well, there might just be a few things to talk about. Especially when it comes to the financial services sector, which historically has lagged […]

Get Comfortable Being Uncomfortable with Workforce Diversity Data

Over the past several months, you may have seen headlines in top-tier business media about companies releasing workforce diversity data. In some instances, these companies shared the data in tandem with new representation commitments. Some companies have boldly connected their commitments to executive pay and bonuses, while others are investing in their employees by focusing […]

How We #ChooseToChallenge on International Women’s Day

International Women’s Day 2021 arrives in a world that feels fundamentally different from last year. In every corner of the globe, the COVID-19 pandemic has altered the fabric of our lives—and women have been disproportionately affected, largely as an amplification of existing gender inequalities. According to a recent report from Glint, women are experiencing an […]

Three Anti-Racism Resources for Thinking Differently During Black History Month

At Ketchum, we are a passionate group of media consumers—the value we bring to our clients is fueled by a voracious appetite for reading, watching, listening and learning. So last year, in the wake of George Floyd’s murder and other developments shining a light on systemic racism in America, one of our responses was to […]

From Education to Representation: A Black History Month Conversation

As someone who attended and has family members who graduated from an HBCU (Historically Black College/University), I was recently honored to moderate a conversation with two amazing women: Ashley Christopher, Esq., founder and CEO of HBCU Week, a Ketchum partner whose mission is “to encourage high-school aged youth to enroll into HBCUs, provide scholarship dollars for […]

A Davos Week Unlike Any Other

Against the backdrop of a global pandemic crippling economies and restricting livelihoods around the world, more pressure than ever was on the business and world leaders who last week convened for the World Economic Forum’s non-traditional Davos Agenda virtual summit. With many sessions openly broadcast to the global public and the Forum’s 25 million social media followers, […]

Striving Toward Dr. King’s Beloved Community

Dr. Martin Luther King Jr. often spoke of the “Beloved Community.” As described by The King Center, the memorial resource center and institution founded by Coretta Scott King: “Dr. King’s Beloved Community is a global vision in which all people can share in the wealth of the earth. In the Beloved Community, poverty, hunger and […]

Ketchum’s Top Blog Posts Tell Our 2020 Story

At Ketchum, we close each year with a look back at our top-performing blog posts—always a powerful indicator of emerging industry trends, thought leadership topics and communications themes. This year, our review reveals a dramatic shift in high-performing content. COVID-19 pushed traditional thought leadership off the tally sheet in favor of a balance between human-focused […]

The Great ‘Latinx’ Debate

Like most people in quarantine, I have spent a lot of time on the internet lately – especially on Twitter, where keeping a pulse on everyday hot takes and trends like ‘No Nuance November’ has been keeping me illuminated on the array of opinions out there. Most recently, a few threads around the term Latinx […]

For More Accessibility in a Tech-driven World, Let’s Start with Empathy

8:00a Cooking Podcast 9:30a History of Opera course over Zoom 11:00a FaceTime with best friend from childhood 1:00p Text exchange with neighbor on the fourth floor The schedule above seems normal enough for an ordinary, device-centric day in 2020. What makes it extraordinary is that it’s the schedule of a newly tech-enabled nonagenarian. Iris, 92, […]

LGBTQ, Intersectionality and Brands: A Conversation with Rich Ferraro of GLAAD

Recently, Ketchum colleagues had the privilege of hearing from Rich Ferraro, the chief communications officer of GLAAD—an organization that works through entertainment, news, digital media and with brands to share stories from the LGBTQ+ community that accelerate acceptance. I was inspired by the work he and his colleagues are doing, their strategic approach, the successes […]

2020 Might Have a Silver Lining for Employees with Disabilities

October is National Disability Employment Awareness Month in the U.S., and so, as a part of Ketchum’s Diversity, Equity and Inclusion leadership team, I’ve been giving a lot of thought to how we at Ketchum can do a better job of creating a culture of inclusivity for people with disabilities. As a person with a […]

Hispanic Heritage Month 2020—Not the Year for a Fiesta

Each year, many companies, organizations and brands observe the period between September 15 and October 15 as Hispanic Heritage Month—an annual monthlong homage to the Latinx community. In years past, this observance was marked by brand promotions, large-scale concerts and content designed to celebrate and recognize Latinx “cultura.” Although these activations—whether large or small—have been […]

Real Talk, Real People, Real Issues: A Conversation with Activist Corey Rae

Corey Rae, the world’s first transgender prom queen, recently joined us for a compelling virtual discussion as part of Ketchum’s ongoing internal DE&I series “Real Talk, Real People, Real Issues.” As a woman of trans experience who is now an activist, actress, model, speaker and writer, Corey has found success working with brands, speaking at […]

COVID-19 Widens Tech Gap, Based on Age and Income

Technology was supposed to be the great equalizer, hurdling societal and economic barriers to level the information playing field for all the world’s citizens. That premise has been in doubt for a while, however. And the global COVID-19 pandemic appears to be exposing ways that technology is deepening, not bridging, our world’s inequity gaps. The […]

Hispanic, Latino, Latin(x), Spanish: Clarifying Terms for Hispanic Heritage Month

Saludos! For many years I identified as Hispanic, and, as I got older and more informed, I navigated toward now identifying as Latina. My reasons for changing how I identify are part political—regarding the origins of how the term Hispanic came about—and part personal: I am from Latin America—specifically Peru—and found that calling myself Latina […]

HBCU Week: Investing in the Future of Black Students

HBCU Week Foundation is an organization set up to encourage high-school aged youth to enroll into HBCUs, provide scholarships for matriculation and sustain a pipeline for employment from undergraduate school to corporate America. Since HBCU Week started in 2017, more than 2,000 on-the-spot college acceptances have been given to students, and over $5M in scholarships […]

What Comes After DE&I? An Uncomfortable Discussion About Improving the Workplace

Belonging is an important part of Ketchum’s DNA—our goal is to make sure that everyone who works here feels safe and supported. For years, we’ve encouraged this through frank, open dialogue in programs like our internal “Real Talk” series, which brings Ketchum employees together with external thought leaders to discuss important issues related to diversity, […]

Pride Is More Than Just a Month

Throughout June, many people stated that 2020’s celebration of Lesbian, Gay, Bisexual, Transgender and Queer Pride was different than in past years. On one hand, COVID-19 kept many of us indoors, and, on the other, many observances were more muted out of respect for the protests and demonstrations around racial injustice. While, yes, there was […]

From Education to Action: Ketchum Leaders on Anti-Racism and the Road Ahead

Last week, Ketchum closed for Juneteenth. It was the first time many employees were made aware of the holiday’s significance, and it created an opportunity for them to reflect on what this day means not only to Black Americans, but to themselves. We asked our leaders to share some of their learnings from this important […]