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Ketchum Cultivate: Cultivating the Right POV on Food

by Alison Borgmeyer | August 15, 2018

“I can’t believe you give your kids lollipops! You’re a dietitian!” I heard this while on a 4-hour flight from…

Orangetheory Fitness Appoints Ketchum to Lead London Consumer Communications

by ketchum | March 19, 2019

LONDON, March 19, 2018 – Leading global communications consultancy Ketchum today announced that it has been appointed by Orangetheory Fitness, a global fitness franchise offering premium class-based workouts utilising wearable heart-rate technology, to develop and execute its consumer engagement strategy across London and the South of England. Ketchum also has been tasked with building the […]

As the Pace of PR Accelerates, Dedication to Ethics is More Important than Ever

by Bill Zucker | March 19, 2019

I played an unfair trick on a member of the Public Relations Student Society of America (PRSSA) this month that helped highlight a simple truth: The ever-faster pace and growing digital nature of our industry will create a much bigger challenge for the next generation of PR Pros in maintaining our ethical standards. At this […]

6 Trends From Natural Products Expo West

by Stefanie Hopwood | March 18, 2019

Last week, our Ketchum Cultivate team joined 86,000 attendees from around the world at Natural Products Expo West (NPEW) in Anaheim, the #1 show for natural, organic and purpose-driven brands. Retail buyers, distributors and investors hunted for the next big thing, while entrepreneurs and legacy companies shared their passions and new products. Every year, we […]

Reflections on SXSW 2019

by Chip Scarinzi | March 15, 2019

SXSW once again stirred intense debate on questions of global significance—questions that, if answered, promise to shape the very foundation of our future on this planet (and beyond!). By the end of the first week, one eternal question remained: Does anyone know how to ride a motorized scooter safely? It’s a question that’s likely to […]

Caio Bamberg Named CEO of Ketchum Brazil

by Brad Simon | March 14, 2019

Founders Valeria Perito and Rosana Monteiro Transition to Advisory Roles NEW YORK AND SÃO PAULO, March 14, 2019 – Leading global communications consultancy Ketchum today announced the appointment of Caio Bamberg as chief executive officer for Ketchum Brazil, effective April 15. He succeeds CEO Valeria Perito and COO Rosana Monteiro, who will both be transitioning […]

Social License in the 21st Century: Growth Predicated on Permission

by Linda Eatherton | March 13, 2019

I was recently asked to speak to a large gathering of agricultural leaders in Australia about creating social license, or earning reputation by permission, for their industry. The concept of social license is not new. The concept was born out of the movement calling for corporations and organizations to reconcile business decisions and behaviors equally […]