Isn’t there already enough being said about healthcare on the Internet? Is there a need for Ketchum to extend its external voice to healthcare?
We think there is. Certainly there’s no shortage of healthcare news and information on the Internet and our goal isn’t to just echo what’s already “out there.”
But as we’ve monitored the blogosphere, something we haven’t seen consistently is insightful interpretation of health issues aimed at healthcare communicators, whether agency- or client-based. Our Healthcare Practice leaders do have informed opinions based on many decades of experience and feel that Health-E Minds will be an ideal vehicle for sharing this insight with a broader audience.
We hope to have a lively dialogue with both audiences and invite your readership, comments and sharing of the content.
News + Views