5G Impact Report

Challenge:

Samsung wanted to expand the market for its 5G enabled devices. Its future 5G technology will mean much more than a fast-mobile connection; it will elevate digital innovations to a whole new level.

However, 5G roll-out in Belgium was at a political stalemate. Delaying 5G adoption was putting Belgium industries at a serious and costly competitive disadvantage. 5G was a controversial topic – and while the conversation was lively, it lacked credible voices.

As such, Samsung challenged us to finding a way to enter the 5G debate and steer the conversation in a positive new direction.

Solution:

We worked with Samsung to marshal their leading 5G expertise and technology research and released the first 5G Impact Report. The report shared the vision of Samsung experts on the value of 5G for Belgian society and the nation’s key industries such as healthcare and transport.

The report served as a springboard to launch conversations with politicians, academia and media.

Results:

• Samsung established as a key player in the Belgian 5G discourse amongst all our key stakeholder groups.
• Secured coverage advocating for the rapid deployment of 5G in the country in tier 1 national media.

Received invitations to one-on-one meetings with Belgium’s key political figures