Skip to main content

Location

From data to policy action

In 2018, CEE countries reported the lowest incidence rates for cancer, yet the highest mortality rates in comparison to countries in other parts of Europe. How could we present these compelling facts to healthcare decision-makers, encouraging them to create National Cancer Control Plans (NCCPs)?

Insights:

Many CEE countries still do not have comprehensive national registries nor comprehensive cancer data systems that enable evaluation of cancer prevention strategies. Intelligence on cancer control is therefore critical to inform and advocate for multi-stakeholder action. 

The deep insight was that statistics on incidence and mortality can be attributed to discrepancies in investment in health systems, resulting from significant inequalities in cancer control and preparedness in CEE countries. 

Strategic intent:

Harness the power of data visualization to create new learning environments that can enable stakeholders to progressively change the policy framework in CEE. 

Creative idea: 

Together with Pfizer Oncology, we created CTRL Cancer Country Dashboards. These new data visualization tools give a snapshot of the cancer care landscape in each country and are a powerful knowledge sharing resource to assess the national situation, identify gaps, pinpoint areas for improvement, and compare with other countries. 

Results:

The outcomes of this multi-year program will emerge progressively as countries develop their national plans. The first example of policy change came from Ukraine where the Parliament committed to developing a comprehensive NCCP inspired by the CTRL Cancer Country Dashboard.  

Our campaign won Communiqué’s first ‘Best Use of Data Visualization Award’. 

Contact:

Specialties

Healthcare

Media & Stakeholder Relations

Policy & Advocacy

Client

Pfizer



More Work