INTEGRATED COMMUNICATIONS. LED BY CULTURE, ROOTED IN PR
In today’s world, traditional advertising campaigns are not enough. You can no longer buy your audience’s attention. You must earn it. That’s the core of our approach at Ketchum Brussels.
Ketchum delivers work that matters
The work we create not only earns people’s attention, it earns people’s time. Why? Because time is the most precious commodity we all have.
At Ketchum Brussels we specialise in delivering campaigns that are led by culture and rooted in PR. That means taking ideas based on human truths which are deeply embedded in culture to build a narrative that earns compelling stories from media, influencers, customers, employees, and stakeholders.
Through our creative process, we distil those societal insights into work that matters. We create tailored material that meets audiences where they are, speaks to them in language they understand, and conveys the right messages in a format that wins their time, as well as their attention.
Because when executed properly, PR-rooted ideas are long lasting and build meaningful relationships between consumer and brand.
Ketchum Brussels embraces empathy and intelligence
We develop integrated communications strategies with our unique blend of empathy and intelligence – which translates into a deep understanding of your target audience and culture, grounded in data and insights.
It takes empathy to establish authentic, trust-based relationship with your audience. Empathy involves the ability to place yourselves in another’s shoes, and to foster an emotional connection. And to be able to wield empathy as a tool – that takes intelligence.
Ketchum uses market intelligence gathered through proprietary and licensed methods, combined with the diversity of perspective and lived experience that comes with an agency that is staffed with talent from a wide range of backgrounds.
It’s human-centred storytelling meets leading-edge analytics. This intersection of empathy and intelligence holds the key to crafting powerful campaigns with enduring relevance and impact.
Art and science.
Emotion and logic.
Empathy and intelligence.
