Integrated communications with ‘earned thinking’ at the core
In today’s world, you can no longer buy attention, you must earn it. Traditional paid advertising campaigns are just not enough anymore. That’s why effective campaigns increasingly have PR ‘built-in’.
Ketchum delivers work that matters.
The work we create not only earns people’s attention, it earns people’s time. Why? Because time is the most precious commodity we all have.
At Ketchum we believe in building trust with the consumer with earned-first creativity: taking ideas based on human truths which are deeply embedded in culture to build a narrative that earns compelling stories from media, influencers, customers, employees, and stakeholders.
Because when executed properly, earned-first creative ideas are long lasting and build meaningful relationships between the consumer and brand.
Ketchum delivers work with impact.
At Ketchum we develop integrated communications strategies with our unique blend of empathy + intelligence – which translates to a deep understanding of your target audience and culture powered by data and analytics, leading to work that has impact.
To exert influence takes understanding – to understand takes empathy. To be able to place yourselves in another’s shoes or relate to their perspective. And to be able to wield empathy as a tool – that takes intelligence. Ketchum uses market intelligence gathered through proprietary and licensed methods, combined with the diversity of perspective and lived experience that comes with an agency that is populated with talent from a wide range of backgrounds.
This intersection of empathy and intelligence grants us the power to exert the influence that our clients demand.