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Jessica Brobald leads PNK+, Ketchum’s EU Public Affairs & Advocacy practice

In September 2021, Ketchum Brussels strengthened its EU Public Affairs & Advocacy practice with the hire of former Hanover Communications and ex-Syngenta team member Jessica Brobald. Ketchum Brussels previously merged its operation with Porter Novelli Brussels to create a leading integrated communications consultancy. With the hire of Brobald as the head of EU Public Affairs & Advocacy, the company reinforced its team to fulfill an increasing demand for EU affairs support.  

Ketchum Brussels now unveils a new brand, PNKetchum+ to spotlight its EU Public Affairs & Advocacy expertise. The new branding helps to articulate Ketchum Brussels’ continued relationship with Porter Novelli and its wider reach through the global Omnicom network. PNKetchum+ combines in-depth PA knowledge in core industries with Ketchum’s creative power and integrated approach to communications.  

PNKetchum+’s team has a tenured advocacy experience, dealing with a variety of issues across pharma, chemical and agrifood industries, and sustainability and trade policies. Its specialists help companies and trade associations understand and successfully manage their political and regulatory issues in the European Union, focusing on the development of public affairs and advocacy strategies, messaging and engagement with EU decision makers and influencers.