Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.
Selected by Nadiya Fyle
Calgary Zoo published its annual report entirely on Instagram! What an exciting way to take something that could be very dull and make it fun, fluffy and engaging.
Selected by Sue Maloney
I saw this video when I attended TEDActive, and I was absolutely mesmerized by it. It is an interpretation of a story told by a little boy about being scared, and I promise it is worth the eight minutes. This is how we should tell stories.
Selected by Jeff Lewonczyk
A month ago, XKCD cartoonist Randall Munroe posted an installment on the subject of “Time” – and he still isn’t finished. It turns out that every half-hour after the initial post (or, more recently, every hour), the comic has been updated with a new frame, telling a long story about two people building a giant sandcastle on the banks of a mysteriously rising river. This slow-burn effect is a clever way to capture and keep engagement – multiple sites have compiled the full results in one place, and I’ve been returning a couple of times every week to see what’s been added. How can we develop other types of content that unfold over time and capture us for longer than just a moment?
Selected by Noam Farago
This TED Talk by one of my favorite speakers – behavioral economist Dan Ariely – provides some sharp insights into what makes people feel good about their work, backed up with great empirical research – including key points about the importance of recognition and the impacts of working hard to achieve something. This is must-watch for all managers who want to motivate their employees or clients, or for anybody who wants to understand what makes people enjoy their work.
Selected by Melissa Barry
This article includes an awesome graphic that illustrates who you should (and should not!) aspire to sound like when in a pitch, presentation, meeting or call. If we all were a little more ourselves (and a little less like Justin Bieber or Khloe Kardashian), I bet we could have a lot more success when selling creative concepts!