The market has shifted. Earned attention is more valued than ever. And CMOs and consumers are paying rapt attention. In an age where anyone can say anything, brands must create an authentic, transparent and entertaining story with a smart and networked public.
From the Campaign of the Decade “Doritos Crashes the Super Bowl” to Cannes Gold Lion-winning “Haagen-Dazs Loves Honey Bees,” our performance gets noticed and delivers returns for our clients.
We know what's trending. We understand what makes people sit up, engage and take notice. The result? Expertise in how to earn the public's attention. Through our CMO Mindset training, communities of expertise, integration capabilities, digital and word-of-mouth capabilities and a global footprint, Ketchum’s Brand Marketing Practice delivers multi-media campaigns unbound from traditional definitions.
Our roots run through Brand and Corporate communications, so we can unearth the full story and share it with the world. The full story gets to the heart of what is truly possible for your brand, and ultimately enables it to break through.