Pfizer: The First Time Has No Age
Pfizer wanted to inspire brand awareness among senior Brazilians, while influencing younger generations to set a path of lifelong health. We threw old and young together to capture three magical moments that prove The First Time Has No Age: parachuting from a plane; seeing the ocean; and, experiencing childbirth. We found Brazilians who had never experienced these moments and matched them with a younger or older counterpart. Our series of inspiring films got the country thinking about aging in a new way. These high-quality social interactions garnered 2 million views, 6 million impressions and 50,000 engagements.