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Posts:August 2020, retail

How Retail Comms Can (Really) Engage Consumers This Holiday Season

by James Peters and Abby Lovett| August 18, 2020

Throw your tried-and-true holiday promotion and communications plans out the window. Successful programs that worked in past years won’t do in 2020. But don’t throw the baby out with the bath water: There remains ample opportunity to engage if done carefully and considerately. In fact, retailers might find a silver lining in data that suggests […]