How Retail Comms Can (Really) Engage Consumers This Holiday Season

How Retail Comms Can (Really) Engage Consumers This Holiday Season

by James Peters and Abby Lovett| August 18, 2020

Throw your tried-and-true holiday promotion and communications plans out the window. Successful programs that worked in past years won’t do in 2020. But don’t throw the baby out with the bath water: There remains ample opportunity to engage if done carefully and considerately. In fact, retailers might find a silver lining in data that suggests […]

Reopening Is a Golden Opportunity for Grocers 

Reopening Is a Golden Opportunity for Grocers 

by James Peters| June 17, 2020

I have a confession to make: When I go shopping, I drive past one grocery store to get to the one I prefer. During the global pandemic, I’ve gone from delivery to curbside pickup to venturing back in-store as I like to choose my own grapefruits, green beans and cuts of meat.   Between virus anxiety, an increased focus on well-being, navigating shortages and changing our buying […]

GroceryShop Conference

What to Look for at the Groceryshop Conference, and Why

by James Peters| September 10, 2019

Personalization, convenience and value are what consumers demand and expect from retailers. The question for grocers is – how are you delivering on those expectations to drive growth? Winning the customer engagement game in grocery retail reality is ever-challenging, especially given the ongoing influence of online shopping and social media in the consumer lexicon. Such […]

retail public relations trends

Review Your Reviews to Gain Reputation- and Sales-Driving Insights

by James Peters and Mary Elizabeth Germaine| July 8, 2019

Do you know what people think about your product or service? What they really think?

gr experiential retail whats in store jamey peters ketchum pr blog post

Immerse Yourself in Experiential Retail with What’s in Store?

by James Peters| May 1, 2019

When my daughter arrived at college last fall to begin her freshman year, a popular retailer welcomed her with open arms just steps from her new dorm. They didn’t merely entice her with coupons and tchotchkes. Rather, they brought their wares to her via an on-campus pop-up store, enabling students (and parents) to shop, purchase […]

shoptalk experiential retail

Shoptalk: Experiential Storytelling

by James Peters| March 8, 2019

The “talk” at Shoptalk was about customer-centric experiences and storytelling. Dozens of high-profile speakers from leading brands, combined with a bustling conference floor and more than 8,000 attendees networking in The Venetian in Las Vegas for four days, made for an annual event retailers could not miss. Ketchum will be back. The experiential-centric brands who […]