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Shoptalk: Experiential Storytelling

by James Peters | March 8, 2019

The “talk” at Shoptalk was about customer-centric experiences and storytelling. Dozens of high-profile speakers from leading brands, combined with a bustling conference floor and more than 8,000 attendees networking in The Venetian in Las Vegas for four days, made for an annual event retailers could not miss. Ketchum will be back. The experiential-centric brands who […]

Shoptalk: Retail Collaborations Paving the Way

by James Peters | March 1, 2019

Retail, boring? No way! Retail is innovative, engaging and customized as competitive retailers answer consumers’ calls for convenience, choice and cost. This weekend, we head to Shoptalk in Las Vegas – a conference where retail experts and industry leaders discuss the latest trends, technologies and retail business models. One topic sure to dominate the conference […]

How Communicators Can Ride the 2019 Retail Revolution

by James Peters | January 17, 2019

The “war on retail” is a popular crisis-invoking phrase, but in fact, the retail landscape is far from crisis. Retail is vibrant and growing; new brands are emerging and known brands are reinventing themselves to meet today’s consumer shopping habits. Coming out of the National Retail Federation’s biggest show (NRF), I have put down a […]

Top 4 Predicted 2019 Retail Trends

by James Peters | January 10, 2019

It’s a New Year, and in a few days, I’ll be at the National Retail Federation’s biggest show, tracking the most important upcoming retail trends – specifically tech retail – for the year ahead. From e-commerce and social media to mobile purchasing and AI, technology is now table stakes in the omni-channel customer experience. Here […]

What Communicators Can Learn from Week One of the Holiday Shopping Period

by James Peters | December 3, 2018

Only one week into this holiday season and the retail sector has already seen impressive highs and unnerving lows. Perhaps to no surprise, Amazon had the biggest Cyber Monday of all time, confirming what many analysts claim to be the best kick-off to the holiday shopping period in history. Mother Nature even pitched in with […]

Is Your Brand “Experienced?”

by James Peters | October 17, 2018

Retailers continue to hear an “experience” will set brick and mortar retail apart from its ecommerce competitors. However, as communicators we understand how and why creating an omnichannel experience must transcend both online and offline. A complete experience will engage the consumer at all points along their purchase journey.