Recently, Paris Hilton introduced us all to the real Paris Hilton. The heiress, world-renowned party girl and ditzy blonde we all thought we knew let us all in on the biggest secret of the influence economy: She’s playing a character. In her new feature-length documentary, “This is Paris,” available on YouTube, Hilton turned over control […]
Whether we’re exercising, doing chores or just trying to unwind, listening to podcasts – is a great way to relax and get informed during this global pandemic. As Ketchum’s Influencer team has used this time to continue seeking out resources that keep both our team and our colleagues across the agency abreast of the latest […]
They live among us – walking, talking, creating, posting, sharing. You might know one. You might even be one. Who are we talking about? The elusive nano-influencer. In an influencer culture where authenticity and engagement are arguably more desirable than reach alone, these small but mighty creators are quickly gaining notice from brands and agencies […]
The FTC recently released “Disclosures 101 for Social Influencers,” which has raised many questions from clients regarding what’s new? What’s changed? And most importantly, how does this impact my brand’s social media influencers? Instead of a paradigm-shifting game changer, this new document reinforces several best practices that our Legal and Influencer teams already have in […]
Earlier this year, PR Week asked marketing and communication professionals, “What is an influencer?” Notable, considering the rise of influencer marketing, there was no consensus among those polled, with the most common definitions referring to social media personalities with high followings. With all the talk about influencers, not only is it getting lost what they […]
I recently shared a blog post on the changing face of influencer marketing, and thought it fitting to follow up with a post on one of the industry’s greatest challenges: measurement. When is a campaign truly successful? What metrics demonstrate real impact? Typically, marketers have looked to likes, sales and impressions, to name but three. […]
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