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Posts:Influencer

Influencer Marketing Trends for 2019

by Isabel Berger Margot Saunders and Ariella Broitman | February 20, 2019

Influencer marketing experienced a meteoric rise in 2018. A national study found that 70 percent of consumers prefer non-celebrity endorsements to celebrity, demonstrating a clear paradigm shift in the marketing landscape. More than ever, brands are realizing the value of word-of-mouth marketing and peer-to-peer endorsements. However, with increased popularity comes increased scrutiny. As the influencer […]

Influencer Marketing, and the End of Email!

by Ann Wool | January 29, 2019

For around 25 years we’ve become almost completely dependent on email for everything in our daily business lives. It’s been an imperfect system of sending and shifting documents to folders and recording conversations into poorly organized files, never to be seen again. Luckily, apps like WeChat, WhatsApp and Slack have finally started to break through […]

Social, Digital and Influencer Marketing Trends to Watch in 2019

by Amit Wadehra | January 17, 2019

We’re constantly on the lookout for social, digital and influencer marketing trends, and new ways to engage with publics. Staying ahead of innovation in this space provides a competitive advantage for Ketchum and its clients. I’ve tapped the Ketchum digital collective mind to discover the issues that our strategists around the world are thinking about […]