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Will “This is Paris” Upend the Influence Economy?

Will “This is Paris” Upend the Influence Economy?

by Clare Carluccio| September 23, 2020

Recently, Paris Hilton introduced us all to the real Paris Hilton. The heiress, world-renowned party girl and ditzy blonde we all thought we knew let us all in on the biggest secret of the influence economy: She’s playing a character. In her new feature-length documentary, “This is Paris,” available on YouTube, Hilton turned over control […]

4 Podcasts To Get You Smart on All Things Influencer Marketing

4 Podcasts To Get You Smart on All Things Influencer Marketing

by Katie Stoller| May 13, 2020

Whether we’re exercising, doing chores or just trying to unwind, listening to podcasts – is a great way to relax and get informed during this global pandemic. As Ketchum’s Influencer team has used this time to continue seeking out resources that keep both our team and our colleagues across the agency abreast of the latest […]

Nano-Influencer

Hot Right Now: The Rise of the Nano-Influencer

by Deanna Dugo| November 25, 2019

They live among us – walking, talking, creating, posting, sharing. You might know one. You might even be one. Who are we talking about? The elusive nano-influencer. In an influencer culture where authenticity and engagement are arguably more desirable than reach alone, these small but mighty creators are quickly gaining notice from brands and agencies […]

influencer marketing trends

The FTC’s Disclosures 101 for Social Influencers: What You Need to Know

by Kimmy Kovacs| November 14, 2019

The FTC recently released “Disclosures 101 for Social Influencers,” which has raised many questions from clients regarding what’s new? What’s changed? And most importantly, how does this impact my brand’s social media influencers? Instead of a paradigm-shifting game changer, this new document reinforces several best practices that our Legal and Influencer teams already have in […]

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Influencers with Authority: Beyond the Follow Count

by Jaime Schwartz| October 23, 2019

Earlier this year, PR Week asked marketing and communication professionals, “What is an influencer?” Notable, considering the rise of influencer marketing, there was no consensus among those polled, with the most common definitions referring to social media personalities with high followings. With all the talk about influencers, not only is it getting lost what they […]

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The complexities of measuring influencer marketing success

by Stephen Farrell| August 22, 2019

I recently shared a blog post on the changing face of influencer marketing, and thought it fitting to follow up with a post on one of the industry’s greatest challenges: measurement. When is a campaign truly successful? What metrics demonstrate real impact? Typically, marketers have looked to likes, sales and impressions, to name but three. […]