In another life, I’d be writing this fresh off a flight from the beaches of the French Riviera. It’s those same beaches I have yet to plant my feet on that serve as the backdrop of the annual nexus of communicators and innovation known as the Cannes Lions International Festival of Creativity. Although Cannes has […]
17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to win a prestigious Gold Lion. Ketchum has sponsored the Cannes Young Lions […]
From the beaches of Cannes for the Cannes Lions Festival this week, to the beaches of Rio for the upcoming Olympic Games, this summer brands will turn out more VR content than ever before. In fact, Deloitte Global projected VR will hit $700m in hardware sales in 2016, with roughly 2.5 million VR headsets and 10 million […]
Early each morning here on the French Riviera, anglers can be seen casting their lines in search of a perfect catch. Their leathery, tanned skin and white hair are outward reflections of their age and love for fishing. And they are reminders that we are all, no matter our age, hoping to snare a big […]
A little about myself: My name is Gabriel Araujo, I am 33 years old, from Brazil, and it should be known that I am a creative and restless person. Since the age of 15 I’ve known I wanted to be in advertising. The day I saw the first print ad I created run in the […]
When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions yesterday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last year’s music-based panel) brought together Hershey’s CMO […]
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