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Posts: Stephen Waddington and Jeremie Aubert

Stephen Waddington and Jeremie Aubert Author

Stephen Waddington is Ketchum’s Global Chief Engagement Officer. Jeremie Aubert is a senior account executive in our London office.

Why Twitter is Trialing 280 Character Tweets

by Stephen Waddington and Jeremie Aubert | September 27, 2017

User behaviour, customer service and social insight, are all reasons that Twitter is trialling longer tweets. Twitter has a problem. It hasn’t seen significant user growth since 2014. User data for Q2 2017 was flat over the previous quarter at 328 million. The platform needs to increase users in order to increase revenue from advertising. […]