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Posts: Mike Taylor and Danielle Klooth

Mike Taylor and Danielle Klooth Author

Mike Taylor is a Vice President within Ketchum’s Healthcare practice. Danielle Klooth is a Managing Account Supervisor within Ketchum’s Healthcare practice. Both reside in our San Francisco office.

Communications Lessons from the Empowered Healthcare Consumer

by Mike Taylor and Danielle Klooth | August 16, 2017

Healthcare spending has comprised a very large and growing portion of the U.S. economy for decades, and healthcare policy is a constant in the national media dialogue. At the same time, even with those two fundamentals remaining largely unchanged, there is a massive shift taking place where consumers, driven by Millennials and GenZ (and GenZennials), […]