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Posts: Melissa Kinch

Melissa Kinch Author

Melissa is a Partner/Director, Ketchum West specializing in corporate communications, issues management, business-to-business branding, corporate branding and strategic philanthropy/CSR.

Flexing Your Earned Influencer Muscle

by Melissa Kinch | January 10, 2018

Influencer. Has any word caused more excitement, agency land grabs or demand from CMOs in recent memory? Influencer marketing – currently understood as engaging online personalities on behalf of products and brands to create content that can be shared, explored and consumed – is all the rage.  It seems like every advertising, digital, public relations […]

Is There Public Permission for Technological Innovation in Food?

by Melissa Kinch | April 27, 2017

From feeding a growing world population with the same land and resources, eliminating food waste, improving nutrition for people everywhere, and reducing farming’s environmental impact, our world has a lot of food challenges on its plate.

Unlock Your Most Powerful Reputation Asset: Your Employees

by Melissa Kinch | April 11, 2016

Many refer to today’s corporate landscape as the “reputation economy,” with consumer decisions becoming increasingly dependent on online reviews and opinion leaders. We believe the same is happening within many corporations, where opinions are being formed not only by a combination of influencers, media, pundits and activists, but also through interactions with a brand’s most […]