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Posts: Aimee Alvarez

Aimee Alvarez Author

Aimee has been working in Corporate and Brand Communications / public relations in the U.S., Latin America and Europe for nearly 12 years. She currently serves as vice president at Ketchum South based in Miami, Florida. In her current role, she leverages her extensive knowledge of the Latin American and European regions, and the U.S. Hispanic market, to develop and implement holistic PR campaigns and programs for her clients.

One Size Doesn’t Fit All: Communications in Latin America

by Aimee Alvarez | July 17, 2015

Companies continue to invest and strengthen their value proposition in Latin America, believing the long-term potential of the region outweighs recent lackluster economic growth. Looking at Latin America holistically, the population is close to 600 million people with a combined GDP of more than $5.5 trillion dollars — that’s three times India’s GDP and about […]