filters

Posts: Melissa Golden

Melissa Golden Author

Melissa Golden is a seasoned and passionate Cause Marketing and Corporate Social Responsibility (CSR) specialist, with more than 20 years of non-profit and for-profit marketing, communications and management experience. Melissa provides strategic counsel to a range of companies, helping them identify cause marketing platforms, and create programs designed to enhance corporate reputation, build brand affinity and customer loyalty, and generate results. Before joining Ketchum, Melissa spent 10 years leading marketing and communications for two leading national non-profit organizations.

Cause Marketing: The Only Way to Make it Work is to Make it Real

by Melissa Golden | June 17, 2015

When I ask clients for an example of a cause marketing campaign they admire, one of the most frequent responses I hear is “Toms” (a former client we worked with for a number of years). Toms One for One business model is built on the premise that for every purchase a customer makes (e.g. shoes, […]