RP is the EVP, Global Dir., Research, Insights and Strategic Planning based in Ketchum’s New York office.
About James Kelly
Partner, Global Director of Strategic & Creative Planning, MMK+
James works within MMK+ as global director of strategic and creative planning for Procter & Gamble. He is singularly focussed on the development of insight-driven programs and harnessing media neutral creative ideas for P&G. Dedicated to building campaigns rooted in clear insight, that contribute to driving sales and building audience advocacy. His career has spanned several global agencies, counseling a diverse mix of blue chip consumer, corporate, public sector, healthcare and tech clients in the UK, EMEA and at the global level.
Here’s to the Losers By James Kelly Here’s to those who didn’t win this week. To those whose toil in the service of the sale went unnoticed. For Cannes is about winners and winning, and there is little sparkle for the second best. So as I write this, I wonder what happened to marketing as the art of selling as […]
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