Based in New York, Barri is CEO of North America for Ketchum, where she leads Ketchum’s nine offices in North America, as well as Ketchum Digital and Ketchum Sports and Entertainment (KSE). In addition, she oversees the complementary businesses, Access Communications and Harrison & Shriftman. Barri brings more than 20 years of public relations experience leading integrated communications, branding, and corporate reputation campaigns for some of the world’s most recognized brands. Outside of Ketchum, she participates in a number of groups including the sustainability taskforce for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Follow her @barrirafferty.
About Francisca Oliveira (Young Lions Competition Winner)
Francisca Oliveira won a Gold Lion as part of the 2012 Young Lions Competition winning team at Cannes. Deeply passionate about both people and brands, Francisca is currently an Account Executive at JWT in Lisbon, Portugal.
Oh, To Be Young Again: What I Learned From the Young Marketers By Barri Rafferty A friend called Cannes Lions an octopus, and maybe she was right. It has tentacles that reach across networks, provide inspiration, bestow awards, provide opportunities to entertain clients, urge you to learn as much as you can, help you cut […]