Bill has been building, defending and supporting brands for more than 22 years. With a background in strategic planning and creative development, Bill puts his curious mind to work for the benefit of clients every day. Bill started his career in Washington, D.C. and has been based in New York and working globally in every major business capitol (and even a few small towns) for the bulk of his career. Bill has worked across most categories in the consumer brand space from fashion and apparel to consumer electronics to automotive to FMCG.
About Ruth Yearley
Ruth is the Insights and Strategy Development Director out of our London office
Ruth has over 20 years of marketing experience, with both a client and agency perspective. Trained as a market researcher (more qualitative than quantitative) Ruth’s specialty before joining Ketchum was New Product Development, advising companies on brand and corporate strategy and positioning. Ruth’s specialty is facilitated sessions, which can be used to focus team thinking and short circuit the developmental process.
A Cinderella Story By Ruth Yearley I recently attended the 3% Conference in London, where, over a powerful video of women making a difference, played Helen Reddy’s anthem, “I Am Woman, Hear Me Roar.” So I was excited to attend the Cannes Lions in all their roaring glory. I was particularly interested in the newest prize, […]